Time Inc. today announced that it launched a new video series for Watch, Facebook’s new platform for shows and videos. “Homemade vs. The Internet” is now available on the new Watch surface on Facebook and on mobile, desktop and Facebook’s TV apps. The first season of "Homemade vs. The Internet” will run for five episodes, with a new episode airing each Sunday.
“Homemade vs. The Internet” is produced by Time Inc. Productions and highlights the media company's commitment to providing premium and engaging video content to consumers on all platforms. The new series is a cooking reality show that challenges an award-winning chef to compete against a millennial food writer to create the better-tasting (and better-looking) dish after watching a brief viral food video. It follows Time Inc.’s debut of “Celeb Moms Get Real,” a show where People interviews celebrities, including Julianne Moore and Carrie Underwood, who share personal stories about their experience being mothers.
“This new programming underscores Time Inc.’s continued success in creating engaging content for consumers and ability to adapt to emerging platforms,” said Regina Buckley, senior vice president, digital business development and business operations at Time Inc. “Through Facebook’s Watch, we have the chance to deliver to our audiences a wide array of shows on a platform they love with the full power of all our brands. These series are also a great opportunity for our advertising partners to leverage our expertise in immersive storytelling and connect with our consumers.”
“We are excited to work with Facebook as we continue to expand our premium video offerings to our viewers across all platforms,” commented Ian Orefice, vice president, head of programming. “Through these series, we can build on our brands’ engaging content and deepen their connection with their audiences.”
In the first half of 2017, Time Inc. more than tripled its total video views over the same period last year.
Time Inc. is a member of FIPP.
More like this
The 2017 Distripress Congress takes place this week at the Estoril Congress Centre in Portugal. The Congress brings together more than 500 delegates from 47 different countries for four days of business interaction and social gatherings. Distripress member companies represent the entire supply chain of magazine and newspaper publishing and distribution.19th Sep 2017 Industry News
The former CEO of ppi Media takes on role as strategic advisor for CCI and Escenic.19th Sep 2017 Industry News
Edward Felsenthal has been appointed editor-in-chief of Time, effective immediately, it was announced today by Rich Battista, president and CEO of Time Inc., and Alan Murray, chief content officer.14th Sep 2017 Industry News
Time Inc. announced today that Time editor-in-chief Nancy Gibbs is stepping down after 32 years at the brand, including four years at its helm.13th Sep 2017 Industry News
As Forbes celebrates its 100th birthday on 15 September, president and chief operating officer Michael Federle talks to us about the brand’s legacy and values and how they play into what they plan for the future.11th Sep 2017 Features
Leveraging the power of artificial intelligence (AI) and big data strategies throughout the entire value chain should already be central for every media company, warns Martha L. Stone, author, consultant and CEO of the World Newsmedia Network.11th Sep 2017 Features
While the rise of digital has led many publishers to reduce their print offering, Dennis Publishing has continued to invest. Kerin O’Connor, chief executive of The Week at Dennis, explains how it’s found success with a print version of The Week for children – and what it can teach the industry about the future of print…18th Sep 2017 Features
As one of Europe’s leading publishing houses, Gruner + Jahr has been through a period of major transition. Julia Jäkel, CEO, sets out how the business has managed that, and outlines the path for the future…18th Sep 2017 Features
Respect should be the overarching principle when publishers create native content, says Carla Faria, director of content at The Foundry, Time Inc. UK’s dedicated unit to deliver content-led marketing solutions on behalf of their commercial partners.13th Sep 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next