Time Inc. joins top ten on comScore monthly multi-platform audience report
For the first time, Time Inc. catapults into the top ten digital audiences of online media properties demonstrating that the company continues to grow reach and engage audiences, according to comScore’s latest monthly US multi-platform report for December 2016.
“The demand for Time Inc.’s trusted content across platforms and devices is larger than ever,” said Rich Battista, President and CEO of Time Inc. “Our consistent growth speaks to the power of our iconic brands and their ability to capture audiences.”
The report shows that the Time Inc. Network US reached 128.8M total monthly UVs (+13 per cent YoY) in December 2016, including 101.8M UVs who visit Time Inc. via mobile devices every month (+23 per cent YoY). Additionally, about 78.8M (+14 per cent YoY) unique visitors visited exclusively from mobile devices. Mobile visitors represent 79 per cent of Time Inc.’s total digital audience with a reach of 52 per cent among all mobile internet users.
The Time Inc. Network US ranked #10 among the top media properties for total digital UVs and #9 among the top media properties for total mobile UVs. The company has recorded consistent growth over the last 18 months, since it exceeded 100M monthly UVs in March 2015.
Jen Wong, chief operating officer and president, digital at Time Inc., added, “We have seen strong audience growth across a number of our lifestyle properties by investing behind mobile-first content strategies. For example, TravelandLeisure.com doubled since December 2015, growing by four million visitors, driven by destination guides and service content for travel enthusiasts. The strong growth in mobile and traffic rankings for InStyle.com, FoodandWine.com and Essence.com complements the strength we already have in news, entertainment and sports.”
Source: Time Inc.
Time Inc. is a FIPP member.
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