Vogue Germany goes interactive with Blippar

Condé Nast’s German edition of fashion magazine Vogue has partnered with augmented reality company Blippar to create the brand’s first interactive edition.
Using Blippar’s blip-creation tool Blippbuilder, 15 blipps were created in the edition, giving readers access to exclusive content and “secret footage”.
The deal between the two companies will see a further five interactive editions (until February 2015).

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