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23 experts share their insights about native advertising in 2017

In a new ebook published by Native Advertising Institute (a FIPP member) 23 experts take a look into the future of native advertising. The e-book covers all areas connected to native advertising such as content production, mobile, video, tech platforms, social media and more.

Experts include, among others:

  • Stephanie Losee, head of content, Visa
  • Chad Pollitt, co-founder and VP, Relevance
  • Rebecca Lieb, leading industry analyst, advisor and author
  • Melanie Deziel, branded content consultant and speaker, founder of The Overlap League

Download the e-book on the NAI website, here.

23 Native Ad Predictions 2017 ()

Native Advertising at the 41st FIPP World Congress in London

Jesper Laursen, founder and CEO of Native Advertising Institute, will be one of the speakers at the 41st FIPP World Congress, taking place in London from 9-11 October 2017. Find out more at fippcongress2017.com and register early to save on final delegate rates.

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  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”. 22nd May 2017 MagWorld
  • Inside The Business of Fashion In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line. 23rd May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.  24th May 2017 MagWorld
  • Transitioning to digital when print still pays the bills For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path. 25th May 2017 MagWorld
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