Are publishers happy with website monetisation?
Responses indicated that website monetisation was generally harder than expected.
Fully 42 per cent of respondents said generating revenues from their site or blog had been slower and harder, vs. just 32 per cent who said it had been faster and easier. Just over a quarter (26 per cent) said it had been about what they expected. Having someone focused on driving website revenues could help improve results. However, nearly two-thirds of respondents said they didn’t have anyone helping them manage and optimise the performance of their site monetisation tools and ad zones
Beyond leveraging human skills, implementing new ad formats can also help publishers drive more site revenues. Native advertising is one option, and there’s certainly appetite among buyers. According to Q4 2014 research by the Association of National Advertisers, 85 per cent of US client-side marketers had run native advertising on digital publishing sites over the past year.
