Quantcast
return Home

Chart of the week: What's growth going to look like in the digital arena?

The biggest challenge for advertising professionals and marketers in the online world is stay on top of an ever shifting marketplace.

Things might have become a little more predictable in recent years but are still less so than in the offline ad world. Technological changes still make digital advertising a shifty business.

However, some trends and proportionate market shares are likely to prevail and develop in a predictable manner. One thing most observers are pretty sure of is that the digital ad market will in the foreseeable future show no signs of saturation. According to the Digital Market Outlook by Statista, the total worldwide digital ad revenue in 2017 is likely to stand at more than $227 billion. This figure could increase by more than 46 per cent to US$332 billion in four years' time.

Some argue that social media advertising will likely grow disproportionately faster than the rest and might end up taking a bigger share than conservative estimates predict. However, from today's vantage point it seems to be a safe bet search ads will continue to account for the biggest chunk of digital ad revenue, making up 40 percent share of the total revenue.

Chart 18 Apr ()

Download the chart here.

Source: Statista

More like this

Chart of the week: What is the best indicator for successful content?

Chart of the week: What are the top 10 goals of influencer marketing?

Chart of the week: How often you should perform an SEO audit

Chart of the week: Google is top dog in digital advertising

Chart of the week: Views on 'fake news'

Chart of the week: Instagram and Facebook for B2C, LinkedIn and Twitter for B2B

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site