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Chart of the week: Content is king when it comes to SEO

One popular attitude towards online marketing could be summed up like this: “Shift the right levers and anything will sell”. Well, of course it’s not that simple. One good example is SEO marketing.

You can speed up loading times, have a responsive layout, tag your content properly, have the right links, push things on social media and so forth, but if you your content is irrelevant your machinations will be of no avail.

Of the marketing influencers asked for a study by Ascend2 to name the most effective SEO tactic, most agreed that content is king (57 per cent). If you then add the right key words and phrases to that content (49 per cent) then the sky is the limit.

Chart of the week SEO ()

Download the chart here

Source: Statista

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