eMarketer has increased its estimate for internet usage, in 2017 54.4 million people, or 82 per cent of the population will be online, a growth of 2.1 per cent.
Younger audiences, particularly in the 0-4 category are driving up internet usage, in 2017 20.9 per cent of under four years will be online.
Digital videos are the most popular online activity for the youngest internet users in the UK – this year 88.6 per cent of internet users aged under four will be tuning in.
Buoyed by the growth in younger age categories, overall video numbers are up, in 2017 eMarketer estimates that 43.2 million people, equating to 79.4 per cent of internet users will be watching online videos.
Streaming and downloading is growing rapidly, and the move towards 4G networks, which will allow music and videos to be delivered over mobile networks more quickly, will speed this up. In 2017, more than half (52.0 per cent) of the population, or 34.5 million people, will listen to music or other audio content digitally this year.
Social media usage
Overall social meida users are up, this year 55.1 per cent of the population (36.6 million) people will use social networks, a growth of 3.4 per cent.
In 2017, 32.7 million people in the UK will use Facebook (30.3 million on mobile), a jump of 2.8 per cent over last year.
This year, 12.53 million people in the UK using Twitter (12.1 million on mobile), a yearly growth of 2.5 per cent.
Sapchat will be used by 13.6 million people, representing 37.1 per cent of all social network users.
nstagram will be used by 14.4 million people this year, a growth of 18.2 per cent. Almost two-fifths of all social media users will be logging onto Instagram.
More like this
How does Germany's biggest newspaper work with native advertising? Robert Heesen, head of Bild Brand Studio Consulting, explains.18th Aug 2017 Insight News
This week's episode of Media Voices features newspaper analyst Liz Gerard on UK papers' front-page obsession with immigration and Stop Funding Hate founder Richard Wilson explaining the goals of the campaign. In the news round-up, Chris and Peter discuss the news that current affairs magazines have seen a year-on-year rise in print circulation.14th Aug 2017 Insight News
Online video advertising is picking up. At least in the sense that the completion rate (VCR), instances in which the whole video played through, is up comparing Q2 2017 to Q2 2016 data.14th Aug 2017 Insight News
What are the key dos and don’ts for native advertising? Which brands do native really well? How do you ensure that native brings value to all involved parties?11th Aug 2017 Insight News
Larry Sommers, vice president of Meredith Content Licensing, and Mike Lovell, who manages the international brand licensing business, explain how they revolutionised Meredith’s proposition – and how they’re equipping it for the future…14th Aug 2017 Features
As a strong believer in the haptic experience of analogue media Christian Kallenberg has been championing the value of print within a multi platform strategy.14th Aug 2017 Features
The New York Times launched a new magazine focusing on travel for the Chinese market Aug. 10, called “The New York Times Travel Magazine 新视线”. The magazine, which will come out six times a year, is published by Huasheng Media.17th Aug 2017 Features
Joanna Abeyie is managing director at Hyden Talent in the UK. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.14th Aug 2017 FIPP News
In her previous blog post, SPH Magazines' Hafizah Hazahal shared how the Google/Youtube ‘brand safety’ chaos has led to the industry’s reawakening to the importance of branding, vis-à-vis the pursuit of conversions in this digital age. When it comes to branding, a study by Magnetic Media has proven that magazine media excels in building “meaningfully different” brands which drives repeat purchase and grow market share.11th Aug 2017 Opinion
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next