At the recent Digital Innovators' Summit in Berlin, delegates rated Jennifer Brandel's (Hearken founder) presentation among the top 5. Now is your chance to learn more - and ask questions - about Hearken's model and technology for audience engagement with a free Hearken 101 webinar, hosted by Jennifer on 19 April at 3:30 pm CET.
"Hearken means listen. We help media organisations listen to the public as a story develops from pitch to publication. The unique model and supporting technology puts the public at the center, allowing newsrooms to produce their most relevant, top-performing stories and to grow their audience and subscriber base," says Jennifer, journalist-turned-founder-and-CEO of Hearken.
In the webinar Jennifer will explain the public-powered Hearken model, as well as highlight findings from a number of live projects (30 mins). She will then take questions from particupants about how to apply it to their work (30 mins).
Register here to join the webinar.
The webinar takes place on Wednesday 19 April, at 3:30 pm Central European Time.
Background reading and/or video: Jennifer's presentation at DIS in Berlin.
What to expect as Hearst Magazines' new Airbnbmag hits the streets
Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel.
22nd May 2017
Eight lessons from Cosmopolitan on publishing to Snapchat Discover
One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”.
22nd May 2017
Inside The Business of Fashion
In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.
23rd May 2017
The Immediate Media Co story: from starting up to being acquired by Burda
Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda.
24th May 2017
Transitioning to digital when print still pays the bills
For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path.
25th May 2017