In France, most mobile ads are seen on smartphones
Its most recent “France Market Overview” reported that 70.9 per cent of the ad impressions it served in Q4 2014 in France appeared on smartphone screens, while 28.9 per cent appeared on tablets or other portable connected devices. Feature phones have effectively vanished from the scene, this research suggested: Older handsets accounted for a mere 0.2 per cent of ad impressions.
Source: emarketer
