More than ever, publishers and media organisations today are looking to monetise premium content by leveraging digital subscriptions and other forms of recurring revenue for maximum bottom-line impact.
Success requires modern subscription capabilities in order to retain existing print customers, reach a new generation of millennials and other tech-savvy consumers seeking on-demand media consumption, and grow predictable online revenue streams.
However, media companies often find that traditional monetisation approaches simply lack the agility to support these objectives. What they need is the flexibility to maximise recurring revenue through pricing, packaging, bundling, campaigns and promotions. They also need to retain customers longer by implementing friction-free payment strategies that reduce customer churn.
Nine Essentials for Acquiring Subscription and Recurring Revenue Customers is a detailed eBook loaded with actionable tips and best practices. Download this eBook today and gain valuable insight into topics such as:
- The secrets to choosing the right channels
- Pricing, campaigns and promotions
- Metrics, optimisations, and best practices
- Payment methods, fighting fraud, and minimising churn
This eBook is published by Vindicia, a FIPP member.
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