US magazine media audiences grew at end of 2014, says MPA
The report uses data from third-party providers and reveals a gross audience for magazine brands of 1.6bn in November 2014 versus 1.4bn in November 2013. MPA says the November performance was powered by video and mobile web consumption, up 68 per cent and 76 per cent, respectively, over the same time period in 2013. Print and digital editions and Web (desktop/laptop) remained essentially flat.
The complete report, covering 146 magazine media brands from 32 companies, (and representing 95 per cent of the reader universe), can be found at www.magazine.org.
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