Chart of the week: What audiences think about native ads
In a time and age when sound business models for financing online publishing are scarce, native ads are a shimmer of hope – and already account for a big chunk of digital ad revenue. US technology company Contently, in conjunction with the Tow-Knight Center for Entrepreneurial Journalism and Radius Global Market Research, asked audiences what they thought could help foster trust and make native advertising acceptable.
Read more about Contently’s study.
