Prinpia to launch evo in Korea
Evo Korea will be published monthly from 31 March and will be supported by a new website. The magazine will have a pagination of 200, an initial print run of 30,000 and a cover price of KRW10,000 (€6).
Ian Bedwell, international licensing director at Dennis Publishing said: “Motoring is already an incredibly popular pastime in Korea, which is reflected in the range of titles already available on the newsstand there. With a huge amount of super cars imported into the country each year, Dennis and Prinpia have identified a gap in the market that the launch of evo Korea will fill perfectly.”
Jung Min Choi, CEO of Prinpia, said: “We are thrilled to be introducing the high quality magazine to Korean readers who are showing an ever increasing interest in super and performance cars. Prinpia will combine their world class IT skills with their innovations in the media industry to bring a premium product to the Korean market.”
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