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Magazines Swap Shop

UK publishers have entered a frenetic stage of exchanging titles to strengthen their stable of magazines.

Emap and Miller Freeman swapped the monthly British Printer for Miller Freeman’s weeklies AutoTrade and Laboratory Equipment Digest under the terms of a deal which was officially described as “very equitable for both companies.” The moves represent a consolidation of titles for both groups and is seen as part of a wider trend for companies to streamline their portfolios. IPC is taking over Emap Pursuit’s field title Sporting Gun a week after IPC ends its interest in car magazines by selling Classic Cars to Emap National. More unusually, a new magazine, Property Week, is being created by a merger between the competitive titles of The Builder Group (Property Week) and Miller Freeman (Estates Times). The two will merge to confront the major sector title, Estates Gazette. Miller Freeman and The Builder Group will both have a 50 per cent stake in the new magazine. The new Property Week intends to build on the respective strengths of Estates Times which has strong news coverage and regional features, while the original Property Week is strong in recruitment.

Published: 07/07/1996