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Professional Development

Executive Programme for Innovation and Change (EPIC) Logo
Executive Programme for Innovation and Change
FIPP with Oxford University’s Saïd Business School have created a new professional development programme – the Executive Programme for Innovation and Change (EPIC). It will commence on 7 July 2014. 
 
It is designed for executives with significant management and strategic responsibilities in their companies, who are likely to be CEO’s or Board members of small and medium sized enterprises, or divisional level executives at larger companies.
 
The programme aims to help these managers strategically take their companies through these times of digital disruption.
 
Teaching will be led by a world-class business faculty who will draw on a wide range of case studies from many industries, with additional input from senior magazine media experts. It will also aim to draw on experts from other industries who have successfully transitioned through digital disruption.
 
More information download the EPIC brochure
 
MBMC Programme 9 Participants - Session 1M
agazine Brand Management Certificate
FIPP created the Magazine Brand Management Certificate (MBMC) in 2005. Over the nine programmes more than 150 participants, from some 30 countries have attended the training course.
 
In this ever-evolving world of publishing, executives from a print magazine background need to learn to adapt to the digital publishing and the demands of the multi-platform consumer. Successful magazine brand management requires the coordination and integration of many disparate disciplines such as strategic planning, editorial, advertising, building the brand, sales and distribution, finance, international licensing and digital platforms. 
 
The FIPP MBMC is a practical, experience-based, modular programme. It covers the knowledge areas and management skills required by todays' publishing professionals. If you have the ambition and commitment to further yourself professionally and you want your brands to reach their full potential, you should attend this unique training course for the magazine media industry. See MBMC course facts for more details on the course.
 
Download the MBMC 2015 brochure.  The 2015 programme will begin on 2 February 2015. For more information contact Jenny Stubbs, training co-ordinator, jenny@fipp.com .

For queries relating to FIPP's training programmes, contact Jenny Stubbs. For sponsorship and advertising queries surrounding the programmes, contact Stuart Hands.
 
Digital Innovators Tour LogoDigital Innovators’ Tour
The brand new Digital Innovators’ Tour was an opportunity to experience the entrepreneurial spirit in the San Francisco Bay area and Seattle first-hand, and rub shoulders with your industry peers while learning.
 
FIPP and the co-hosts of the Digital Innovators’ Summit in Berlin - VDZ and eMediaSF - organised the first Digital Innovators’ Tour to San Francisco and Seattle in May. 
 
About the Tour
The San Francisco Bay area and Seattle is the world of Apple, Google, Facebook, Twitter, Amazon, Intel and Microsoft and many, many more. It is where many trends are seeded, and where opportunities (and challenges, to be fair!) for content businesses emerge.
 
On the tour participants heard directly from movers and shakers in the technology and digital media world. They visited start-ups, large technology companies and innovative media companies, met key people and felt the energy of innovation in San Francisco, Silicon Valley and Seattle first-hand. They came away with not only better insight into their operations, their views on the future and potential opportunities, but also with new-found energy and international business contacts.
 
Pre-register without obligation for 2015
If you are interested in joining us next year and want to pre-register without obligation, please send an email to ditour@emediasf.com. We will email you information on the programme as it gets released.
 
Digital Marketing Institute logoFIPP has partnered with Digital Marketing Institute, in order to offer you accredited digital marketing courses.

The partnership will allow FIPP to work closely with Digital Marketing Institute, a global accreditation body for digital education, and offer digital marketing training that will provide you with the latest knowledge, skills and competencies required to meet to the current and future demands of the digital economy.
 
The faculty consists of the leading digital experts with years of experience in digital and social media marketing. This means your lectures are delivered by practitioners with the knowledge of the best techniques and latest trends.

Professional Diploma in Social Media Marketing
The Professional Diploma in Social Media Marketing is ideal for anyone involved in the planning, implementation or measurement of Social Media strategies. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The programme consists of ten modules:
- Introduction to Social Media Marketing
- Online PR
- Twitter, Pinterest & Google+
- Facebook for Business
- Content Marketing
- LinkedIn
- Video Marketing
- Business Blogging
- Social Media & Mobile
- Social Media Campaign Planning

Anytime, anywhere...
Take the Professional Diploma in Social Media Marketing at your own pace by viewing pre-recorded lectures through a virtual learning environment.

Course fee: £1,999 plus VAT | 
 
RESERVE YOUR PLACE - email christine@fipp.com 
 
Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies. It will give you the tools to improve your performance at work and reach your professional goals.
There are ten modules in the course:
- Introduction to Digital Marketing
- Search Engine Marketing (SEO)
- Search Engine Marketing (PPC)
- Email Marketing
- Digital Display Advertising
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Analytics
- Strategy & Planning

Upcoming course dates in London
14 July

Alternatively if travel is an issue, why not take the course by following the modules online? Be in control of when you learn - and if you want to re-play each of the modules again, you can.

Course fee: £1,495 plus VAT

RESERVE YOUR PLACE - email christine@fipp.com 

Professional Diploma in Mobile Marketing 
Mobile is one of the fastest growing disciplines within digital marketing. The Professional Diploma in Mobile Marketing gives you all the skills you need to excel as a mobile marketing specialist.

This online course will guide you through thirty hours of in-depth learning in the following disciplines:
•Mobile Messaging
•Mobile Sites
•Mobile Apps
•Mobile Advertising
•Mobile Video
•Mobile Games Marketing
•Mobile Commerce
•Cross Channel Marketing
•Strategy and Planning

The Professional Diploma in Mobile Marketing is perfect for professionals responsible for the planning, execution or measurement of mobile marketing campaigns.

Study the course online via a dynamic learning network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources.

Course fee: £2,495 plus VAT

RESERVE YOUR PLACE - email christine@fipp.com 



 

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