Magazine Brand Management Certificate
In this ever-evolving world of publishing, executives from a print magazine background need to learn to adapt to the digital publishing and the demands of the multi-platform consumer. Successful magazine brand management requires the coordination and integration of many disparate disciplines such as strategic planning, editorial, advertising, building the brand, sales and distribution, finance, international licensing and digital platforms.
The FIPP MBMC is a practical, experience-based, modular programme. It covers the knowledge areas and management skills required by todays' publishing professionals. If you have the ambition and commitment to further yourself professionally and you want your brands to reach their full potential, you should attend this course. See MBMC course facts
for more details on the course.
Executive Programme for Innovation and Change
FIPP with Oxford University’s Saïd Business School have created a new professional development programme – the Executive Programme for Innovation and Change (EPIC). It will commence on 7 July 2014.
It is designed for executives with significant management and strategic responsibilities in their companies, who are likely to be CEO’s or Board members of small and medium sized enterprises, or divisional level executives at larger companies.
The programme aims to help these managers strategically take their companies through these times of digital disruption.
Teaching will be led by a world-class business faculty who will draw on a wide range of case studies from many industries, with additional input from senior magazine media experts. It will also aim to draw on experts from other industries who have successfully transitioned through digital disruption.
For queries relating to FIPP's professional development programmes, contact Jenny Stubbs
. For sponsorship and advertising queries surrounding the programmes, contact Stuart Hands