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Professional Development

MBMC Programme 9 Participants - Session 1Magazine Brand Management Certificate
FIPP created the Magazine Brand Management Certificate (MBMC) in 2005. Over the nine programmes more than 200 participants, from some 30 countries have attended the training course.
In this ever-evolving world of publishing, executives from a print magazine background need to learn to adapt to the digital publishing and the demands of the multi-platform consumer. Successful magazine brand management requires the coordination and integration of many disparate disciplines such as strategic planning, editorial, advertising, building the brand, sales and distribution, finance, international licensing and digital platforms. 
The FIPP MBMC is a practical, experience-based, modular programme. It covers the knowledge areas and management skills required by todays' publishing professionals. If you have the ambition and commitment to further yourself professionally and you want your brands to reach their full potential, you should attend this unique trainng course for the magazine media industry. See MBMC course facts for more details on the course.
Download the MBMC 2014 brochure.  The 2014 programme has already started. For more information contact Jenny Stubbs, training co-ordinator, . 
Executive Programme for Innovation and Change (EPIC) LogoExecutive Programme for Innovation and Change
FIPP with Oxford University’s Saïd Business School have created a new professional development programme – the Executive Programme for Innovation and Change (EPIC).  It will commence on 7 July 2014. 
It is designed for executives with significant management and strategic responsibilities in their companies, who are likely to be CEO’s or Board members of small and medium sized enterprises, or divisional level executives at larger companies.
The programme aims to help these managers strategically take their companies through these times of digital disruption.
Teaching will be led by a world-class business faculty who will draw on a wide range of case studies from many industries, with additional input from senior magazine media experts. It will also aim to draw on experts from other industries who have successfully transitioned through digital disruption.
More information download the EPIC brochure
For queries relating to FIPP's training programmes, contact Jenny Stubbs. For sponsorship and advertising queries surrounding the programmes, contact Stuart Hands.
Digital Innovators Tour LogoDigital Innovators’ Tour
The brand new Digital Innovators’ Tour is your opportunity to experience the entrepreneurial spirit in the San Francisco Bay area and Seattle first-hand, and rub shoulders with your industry peers while learning.
FIPP and the co-hosts of the Digital Innovators’ Summit in Berlin - VDZ and eMediaSF - are organising the first Digital Innovators’ Tour to San Francisco and Seattle in May. If you are interested in visiting innovative companies in Silicon Valley, San Francisco and Seattle, block out your diary now for 18-23 May 2014. Places will be limited to 23 to ensure a quality experience.
About the Tour
The San Francisco Bay area and Seattle is the world of Apple, Google, Facebook, Twitter, Amazon, Intel and Microsoft and many, many more. It is where many trends are seeded, and where opportunities (and challenges, to be fair!) for content businesses emerge.
On the tour you will hear directly from movers and shakers in the technology and digital media world. You will visit start-ups, large technology companies and innovative media companies, meet key people and feel the energy of innovation in San Francisco, Silicon Valley and Seattle first-hand. You will come away with not only better insight into their operations, their views on the future and potential opportunities for you, but also with newfound energy and international business contacts.
This is an opportunity not to be missed... The all-inclusive package consists of six days starting with dinner on Sunday, 18 May, in Seattle and runs until lunch on Friday, 23 May, in San Francisco or Silicon Valley. Here is what is included:
•    10 to 14 meetings with companies and other organisations or speakers
•    5 nights in 4 star hotels in downtown San Francisco and Seattle
•    Local transportation
•    Economy flight from Seattle to San Francisco
•    All meals (breakfast, lunch and dinner) from Sunday dinner (18 May) until Friday lunch (23 May)
All meetings will be conducted in English. And remember, to ensure a quality experience, the number of participants is limited to 23. So save the date – 18 to 23 May 2014 – and stay in touch with FIPP for more, pre-register your interest or register today.
FIPP/VDZ members:
€ 7,500 (plus VAT)
Non-members: € 9,750 (plus VAT)
Not included in the price is the individual travel to Seattle and from San Francisco.
Register today
If you want to join us on this program and want to secure your place today, please email Anja Mumm with your full contact details to We will send you regular updates as the programme and meetings are confirmed.
Pre-register without obligation
If you are interested in joining us and want to pre-register without obligation, please send an email to We will email you the latest information on the program as it gets released.
Digital Marketing Institute logoFIPP has partnered with Digital Marketing Institute, in order to offer you accredited digital marketing courses.

The partnership will allow FIPP to work closely with Digital Marketing Institute, a global accreditation body for digital education, and offer digital marketing training that will provide you with the latest knowledge, skills and competencies required to meet to the current and future demands of the digital economy.
The faculty consists of the leading digital experts with years of experience in digital and social media marketing. This means your lectures are delivered by practitioners with the knowledge of the best techniques and latest trends.

Professional Diploma in Social Media Marketing
The Professional Diploma in Social Media Marketing is ideal for anyone involved in the planning, implementation or measurement of Social Media strategies. The programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The programme consists of ten modules:
- Introduction to Social Media Marketing
- Online PR
- Twitter, Pinterest & Google+
- Facebook for Business
- Content Marketing
- LinkedIn
- Video Marketing
- Business Blogging
- Social Media & Mobile
- Social Media Campaign Planning

Anytime, anywhere...
Take the Professional Diploma in Social Media Marketing at your own pace by viewing pre-recorded lectures through a virtual learning environment.

Course fee: £1,999 plus VAT | 
Professional Diploma in Digital Marketing
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies. It will give you the tools to improve your performance at work and reach your professional goals.
There are ten modules in the course:
- Introduction to Digital Marketing
- Search Engine Marketing (SEO)
- Search Engine Marketing (PPC)
- Email Marketing
- Digital Display Advertising
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Analytics
- Strategy & Planning

Upcoming course dates in London
28 April | 19 May | 16 June | 14 July

Alternatively if travel is an issue, why not take the course by following the modules online? Be in control of when you learn - and if you want to re-play each of the modules again, you can.

Course fee: £1,495 plus VAT


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