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Proof of Performance: Making the case for magazine media

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Proof of Performance: Making the Case for Magazine Media sets out the research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. POP is an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. 

Go to the POP Toolkit for links to the references, an introductory webinar, press releases and more: www.fipp.com/POP 

A5 landscape / 116 pages full colour / digital edition by Nxtbook / print edition / published June 2012

Download the FREE digital edition below, or purchase a printed copy.  (Members should login to the Members-only area to order at the special rate).

Download the FREE iPad app:
POP on iPad


FIPP member (print edition, including postage and packaging) £35.00
Non-member (print edition, including postage and packaging) £42.00
Digital Edition - free download