Data-driven pricing strategies that grow subscription revenue with Mather & Atlantic

Data-driven pricing strategies that grow subscription revenue with Mather & Atlantic

Our guests are executives from Mather Economics and Atlantic Media. Mather is an expert on news media and magazine media subscription strategies and best practices, with 200+ current customers worldwide. The Atlantic will speak about lessons learnt in their attempts to establish and grow subscriptions revenue with acquisition, retention and pricing best practices.

During the webinar, we will also discuss developing reader revenue trends they believe will stand media companies in good stead as we move into a world of potential intermittent lock-downs until a Covid-19 vaccine is found and widely available.

See the video replay:

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