Excellent start to day two of #FIPPResearch Forum - great presentations from @minibcw, @vaulanorrena and Hearst Shkulev... Fri, May 24, 2013
RT @charlenerolls: Magazines deliver nearly 3x higher ROI than targeted campaigns on portals. - Britta Cleveland #FIPPresearch Fri, May 24, 2013
RT @CobusHeyl: @minibcw mags have clear ability to introduce new brands; get people to buy / delivers higher ROI than portals #ads #meredit… Fri, May 24, 2013
RT @magazinespuntnl: Study Meredith US: magazine ROI 3x higher than campaigns on portals #FIPPResearch Fri, May 24, 2013
RT @ivanderwerf: Meredith USA guarantees sales increase when advertising in their magazines. And they succeed: sales lift 3%-36% in all cas… Fri, May 24, 2013
Webinars
Innovations in Magazine Media 2013 World ReportThe editors of the Innovations in Magazine Media 2013 World report, Juan Senor and John Wilpers of Innovation International Media Consulting Group present many of the case studies featured in the report in a webinar recorded on 13 May, moderated by Chris Llewellyn, FIPP president and CEO. The case studies, highlight on-going innovation in the magazine media industry including many videos illustrating their creativity.
FIPP World Digital Media Factbook
A look at the overall findings of the FIPP World Digital Media Factbook, presented by Martha Stone, CEO of the World News Media Network and publisher of the Digital Factbook, and moderated by FIPP president and CEO, Chris Llewellyn on 25 October 2012.
Proof of Performance: the Case for Magazine MediaFIPP’s soon to launch report - Proof of Performance: the Case for Magazine Media, was introduced in a special webinar on 19 June 2012. The webinar released pre-launch information from the report, which will, be published in mid-July.
WMM preparation webinar: How to get the most out of Worldwide Media MarketplaceOn 17 May 2012, John Cabell and Mike Greehan of Cue Ball, USA hosted a WMM preparation webinar, in which attendees learned how to get the most out of the event. If you missed it, don’t worry – it’s all here waiting for you.
WMM was sponsored by: Abril, Estetica, Graphica, Immediate Media Co, PPA Licensing and Press Ready by NewsPaperDirect.
Six simple steps to successful international magazine licensing: what you need to knowThe most recent free FIPP webinar, sponsored by eZ Systems, took place on 26 May 2011. Mike Greehan COO of Cue Ball, USA, presented a magazine licensing masterclass with Jim Jacovides, vice president, international licensing and development, Time Inc., USA.
This webinar was sponsored by: eZ Systems
