Christopher Ross

Christopher Ross ()

  • Stories stick and there is the science to prove it It may be surprising to know that there is a powerful connection between the hormone oxytocin and the bread and butter work of the publishing industry – storytelling. 15th Aug 2016 Features
  • Shoppable content: Forever blurring the lines of content and commerce Publishers have always known that quality, original content is the undisputed king for engaging and maintaining a relationship with readers. It’s a fact that’s been a cornerstone of the publishing industry for decades. 17th Jun 2016 Features
  • Levelling the playing field for women in media It is certainly not news that while women represent 50 per cent of the population globally, they are vastly underrepresented in employment and leadership and experience pay inequities across just about all business sectors. The media industry is no exception, but media has an opportunity to not only reject this disparity but change it. 25th May 2016 Features
  • Discovering new revenue streams from content marketing services Content marketing has become a huge industry with many players including a vast number of service providers, proclaimed experts, trade journals and conferences. It really is the next big frontier in marketing. 4th Apr 2016 Features
  • Who said you can't read and drive? Three apparently disconnected trends are colliding to create interesting opportunities for content providers. First, Americans spend an inordinate amount of time in their cars commuting to and from work. Next, the amount of time they spend online is ever-increasing and, finally, the autonomous self-driving car is fast approaching on the horizon.  Woven together and considered with some care, these trends could create a huge liability and require new legislation to prevent perceived risks. However, it is also likely that they could simultaneously open up a tremendous opportunity for content creators to meet growing consumers’ needs. 10th Mar 2016 Features
  • Online learning trends, challenges, and the consumers fuelling it It is undeniable that online learning is a permanent new frontier in education.  12th Jan 2016 Features


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