Levelling the playing field for women in mediaIt is certainly not news that while women represent 50 per cent of the population globally, they are vastly underrepresented in employment and leadership and experience pay inequities across just about all business sectors. The media industry is no exception, but media has an opportunity to not only reject this disparity but change it.
25th May 2016
Who said you can't read and drive?Three apparently disconnected trends are colliding to create interesting opportunities for content providers. First, Americans spend an inordinate amount of time in their cars commuting to and from work. Next, the amount of time they spend online is ever-increasing and, finally, the autonomous self-driving car is fast approaching on the horizon. Woven together and considered with some care, these trends could create a huge liability and require new legislation to prevent perceived risks. However, it is also likely that they could simultaneously open up a tremendous opportunity for content creators to meet growing consumers’ needs.
10th Mar 2016