Why editorial metrics give journalism a boostAttention is no longer the mere act of close or careful observation. More than ever, it is the golden shekel in the media marketplace. And within a now well-established, highly-competitive and challenged attention economy, fierce battles are being waged to secure a slice of users’ limited bandwidth.
26th Sep 2016
To stay relevant, digital advertising pivots to relevanceThere are hopeful signs that the web publishing industry is finally waking up to the perils of clickbait and bad online advertisements in general. A look at ad blocking figures alone reveals a sector that has been hitting the snooze alarm for too long.
31st Aug 2016
Artificial Intelligence unlocks the value of digital assetsArtificial intelligence (AI) is expanding into an array of unexpected applications, looming ever larger on the horizon of our tech-powered future. It’s increasingly dominating media headlines as well. Take the recent news of AlphaGo. This is the AI “mind” that defeated one of the best players of Go, considered perhaps one of the most complex games developed by humans.
11th Jul 2016
Test driving virtual reality in the newsroom"We’re hacking into the audio and visual systems of your brain," director Chris Milk and co-founder of VR company, Vrse said to The New York Times just over a year ago regarding virtual reality projects. "A major part of journalism is painting people a picture of what it was like to actually be there. With this, the audience actually feels like they are there."
13th Jun 2016
TED: Food for thought for millionsFor those who believe in the power of ideas, 2006 marked an inspiring moment in the digital space. It was the online debut of a rapidly growing collection of brief, well-choreographed, expertly lit and precisely paced lectures, or ‘talks’. They were focused at the intersection of technology, entertainment and design and are now well-known worldwide as TED. What has happened in the 10 years to follow, from 2006 to 2016? A lot.
4th Apr 2016
Sit up and listen: Podcasting is the disruptive force in the mediasphereThe end of 2015 offered many a prediction for the New Year and in the ever-evolving world of digital media, there is angst and excitement. But for some, there is unbridled exhilaration. Take celebrity digital strategist Rex Sorgatz, who was nothing short of exuberant in his forecast for podcasting which was published in the Harvard-based Neiman Journalism Lab.
9th Feb 2016
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