Jessica Patterson

Jessica Patterson ()

Jessica Patterson is a Canadian media professional. A digital native, Jessica is passionate about innovation and media and obsessed with magazines, photography and multiplatform strategy.

  • Far & Away magazine: the result of NatGeo's storytelling and WSJ's global insights

    Earlier this month, National Geographic and The Wall Street Journal partnered to launch a new magazine, “Far & Away,” a luxury business travel publication. The first issue was distributed with the May 19 edition of the Journal, and the publishers hope to print it twice this year with the goal of increased frequency in 2019.

    31st May 2018 Features
  • Content strategy drives Reader's Digest's digital growth

    Reader's Digest's RD.com has been experiencing strong growth over the last six to eight months. The Trusted Media Brands brand's unique visitors in March 2018 reached 6.7 million, a 58.2 per cent increase from the same period in 2017, according to the latest comScore report.  

    29th May 2018 Features
  • Cosmopolitan.com’s new digital director on embracing innovation, ambitious storytelling and ‘keeping things in motion’

    Jessica Pels was named digital director of Cosmopolitan.com in January. She oversees the content and editorial operations for all of Cosmopolitan’s digital efforts. In the five months since her appointment, Pels has helped revamp the publication's digital presence, seen Cosmopolitan.com's traffic increase by 36 per cent, and launched half a dozen varied projects. 

    28th May 2018 Features
  • Robb Report launches video-on-demand documentary series for Facebook Watch

    Last month, luxury brand Robb Report debuted its first of six documentaries made for Facebook’s video-on-demand platform Watch. The documentary series, Secret Histories of Rare Treasures, explores some of the luxury world’s most interesting artwork, collectibles and curiosities and was developed by Robb Report’s in-house custom content agency Robb Report Studio.

    21st May 2018 Features
  • A closer look at the Argentinian magazine market

    The Argentinian Association of Magazine Editors (AAER by its Spanish acronym) has 48 member companies, which publish around 250 products annually. FIPP spoke with Gustavo Bruno, director of circulation at Editora Perfil, and president of the association. 

    17th May 2018 Features
  • Hearst's Troy Young on three current trends in the advertising market

    Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in what and how they package content, and how they work with advertisers. It’s a complex world of supply chains and distribution, and one media exec thinks that industrial marketing mightn’t be around for long.

    8th May 2018 Features
  • How EYP's Orange Magazine engages young media makers

    Orange Magazine, a project of the European Youth Press (EYP), exists to help young media makers and journalists learn about the media industry, practice their skills and gain exposure internationally. The magazine gives young journalists and media makers space to explore current events and issues in the media industry. 

    8th May 2018 Features
  • Hearst's House Beautiful builds house-sized brand extension

    House Beautiful's latest brand extension is their first-ever custom-built show house, the culmination of the magazine's year-long wellness initiative.

    2nd May 2018 Features
  • How Woman's Day connects with their 20-million strong female audience

    Pivot to your readers: it's the key to revitalisation, readership and revenue for Hearst's Woman's Day magazine. Susan Spencer, Woman's Day editor-in-chief since 2012, explained that the 80-year-old publication has been doing that since day one. 

    30th Apr 2018 Features
  • How Seventeen helps teens engage in social activism

    On March 24, Seventeen magazine rolled out an initiative to bring 30 New York City teen activists to the #MarchForOurLives in Washington, D.C. The event, which was created and led by students, saw tens of thousands of people, including students, march down Pennsylvania Avenue to condemn gun violence and mass shootings in schools and call for increased safety regulations. (There were also over 800 'sibling' marches held in cities around the world.)

    26th Apr 2018 Features

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE
Go to Full Site