Jessica Patterson

Over the last number of years, Hearst and other major magazine media companies have been chasing scale. Magazine media companies all wanted to be big, explained Brooke Siegel, VP of Content at Hearst. Siegel, who oversees 25+ brands at Hearst, spoke about how Hearst is optimising content at FIPP World Media Congress in Las Vegas, on 12 November.

LONDON, U.K. and LAS VEGAS, Nevada. Nov. 13, 2019 // FIPP – Connecting Global Media, is pleased to announce a new brand identity, unveiled at the FIPP World Media Congress in Las Vegas, 12-14 November 2019. 

Bonnie Kintzer, CEO of Trusted Media Brands, USA, outlined the company's path to success over the last six years and the seven steps she now finds pertinent to transformation, during the opening session of the 42nd FIPP World Media Congress, taking place at Planet Hollywood in Las Vegas, 12 November. 

Earlier this month, Meredith announced the 2020 launch of a new quarterly magazine title, in partnership with home-renovation TV duo, Drew and Jonathan Scott, hosts of the HGTV series, Property Brothers. The new magazine title will debut on newsstands nationwide in January 2020, with an initial print run of 500,000. 

While magazine media has shifted to focus on reader revenue streams over the last 18 months or so, the landscape is still fraught with questions and uncertainties. No surprise then that subscriptions have been top of mind for media this year; the subject has been discussed at INMA's Subscription Summit, and snapshotted by FIPP's Global Digital Subscription Snapshot. 

September 24-30 was Climate Change Week in New York, and the United Nations Climate Action Summit and General Assembly. Facing climate change is a task for all nations, as impacts are being felt everywhere, from rising sea levels, to increasing heat waves, and record levels of emissions. It's an issue that affects every citizen and country on the planet in myriad ways. It's become an area for magazine publishers to not only devote entire issues to, but to go that extra mile in their storytelling.

HRH The Duke of Sussex took over National Geographic's Instagram account on Monday, September 20. 

Earlier this month, global entertainment platform Fandom announced it brought on Stephanie Fried, Former Condé Nast EVP as their new Chief Marketing Officer. “I’m confident that under Stephanie’s leadership, Fandom will succeed in growing its brand recognition and global footprint,” explained CEO Perkins Miller.

Over the last months, it's become a noticeable trend among publishers to invest in compostable or sustainable wrapping. Some do it to cut costs, some do it to help save the environment, some do it in response to their audiences' concerns about single-use plastic. 

In FIPP's continuing series looking behind the scenes of ground-breaking multimedia storytelling, we focus on a recent feature from Insider that delved into the Mueller Report.