Jessica Patterson

Jessica Patterson ()

Jessica Patterson is a Canadian media professional. A digital native, Jessica is passionate about innovation and media and obsessed with magazines, photography and multiplatform strategy.

  • Muse: Robb Report's new brand targeting female readership

    Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

    16th Apr 2018 Features
  • How women's magazines innovate

    Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

    11th Apr 2018 Features
  • How to talk to teens: Bleacher Report and The Economist on engaging the younger generation

    At the Digital Innovator's Summit in Berlin last week, Bleacher Report and The Economist offered insight into engaging the younger generation: Gen Z and millennials.

    28th Mar 2018 Features
  • The relationship between publishers and platforms: fixing what was broken and other lessons

    The dynamics between magazine media publishers and platforms like Facebook and Google have shifted a lot over the last 12 months, some might even say was broken. Vivian Schiller, independent editor-in-chief at Weber Shandwick and director at the Scott Trust, discussed the dynamic between the platforms and publishers and what publishers could do to regain what went missing at the Digital Innovator’s Summit March 20 in Berlin.

    26th Mar 2018 Features
  • Magazine brands shopping into the future with visual search

    Consumer-facing publishers may soon be adding visual search to their e-commerce offerings, if visual search takes off. Outlined by Jenny Griffiths, founder and CEO of Snap Tech, at the Digital Innovator’s Summit in Berlin March 20, technologies like Snap Tech may change the way the world shops, which would be especially valuable for publishers.

    20th Mar 2018 Features
  • How Cheddar Inc. innovates to create a new type of media for a new generation

    Cheddar, which launched two years ago in the United States as a live and on-demand news channel, is a new type of media for a new generation, filling a gap in the market for business news tailored for millennials. Melissa Rosenthal, Cheddar Inc.’s EVP, spoke at the Digital Innovator's Summit 2018 in Berlin today, where she provided insight into the thinking behind Cheddar and its journalism and business model.

    19th Mar 2018 Features
  • How Harvard Business Review uses emerging media formats to super-charge audience engagement

    Maureen Hoch, editor of Harvard Business Review’s HBR.org on Monday provided insight into the experimental work HBR has been doing with new media formats in the past year to reach and engage audiences, including subscribers, in new ways.

    19th Mar 2018 Features
  • Innovation launch: Here’s where and how magazines and other media innovate

    It’s been another year of rapid change and innovative publishers continue to assemble a quiver full of new solutions to drive their businesses forward – something that becomes apparent when you page through the new 2018/19 edition of Innovation in Magazine Media 2018-2019 World Report, launched today at Digital Innovators’ Summit (DIS) in Berlin.

    19th Mar 2018 Features
  • How TechRadar uses precision content and ecommerce to engage audiences and increase revenue

    Future’s TechRadar reached a milestone late last year - their 4 billionth page view, after 10 years of operation. FIPP caught up with Marc Chacksfield, the interim global editor-in-chief and one of TechRadar’s founding members, to see how the site is consistently innovating distribution and monetisation methods to engage its audience and increase revenue.

    15th Mar 2018 Features
  • Meredith’s People brand launches AMP Stories mobile storytelling format

    Last month, Meredith announced it was one of the beta publishers partnering with Google to launch AMP stories. The American magazine media company’s People brand was first in the Meredith portfolio to launch the new storytelling format called AMP Stories, though one exec says there will be more to come.

    2nd Mar 2018 Features

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