Jessica Patterson

A FIPP article from October 2019 discussed the rise in strategists, chief people herders, ninjas, rockstars and viral meme makers. These changes in role titles are reflective of the shifts in the industry. As the media industry changes, people are also changing their skillsets to remain competitive. Here, FIPP members Condé Nast, Hearst, Meredith Corporation, Editorial Perfil, Mondadori and The River Group list the definitive skills to survive in the media industry in 2020 and beyond.

Last week, Canadian rock band Arkells asked fans to support their local media by purchasing a year-long subscription, in exchange for exclusive swag.

In the six months since Zuri Rice, SVP and Head of Video Development and Content Strategy for Hearst Originals at Hearst Magazines, came on board, there has been a flurry of video development for Facebook, Instagram and Snapchat, and the focus is now on YouTube.

Associated Media Publishing is a private company in South Africa that has been in operation for 38 years. Being a family business has allowed the company to be more agile, more innovative, CEO Julia Raphaely outlined in a presentation on November 14, at the FIPP World Media Congress in Las Vegas. 

Data privacy was a hot topic of discussion at the FIPP World Media Congress, held 12-14 November, 2019 at Planet Hollywood in Las Vegas. The panel included Ting Cai, Partner Director of Product and Technology at Microsoft, Brigitte Gwyn, EVP Government Affairs at MPA, and Jean-Paul Schmetz, Founder and CEO of Cliqz, a division of Burda, and was moderated by Martha Stone Williams, the CEO of World Newsmedia Network. Panellists discussed the state of privacy on the internet, policy measures around the world, and outlined the top three things magazine media can do to bolster their privacy practices.

Magazine brands, listening and monetisation were a hot topic of conversation at a fireside chat, at the FIPP World Media Congress, 13 November in Las Vegas with Eric Gillin, the chief business officer at Condé Nast's Culture division, and Peter Houston, Co-host of the Media Voices Podcast.

Mid-October, The Financial Times launched a small consulting firm using its own in-house talent and learnings from it's own successful transformation, aiming to help other media and media-adjacent business. The consulting firm, FT Strategies, draws on the FT's data scientists, product managers and digital experts, and uses the FT’s deep experience and expertise in data and technology, to help organisations build successful customer-focused businesses.

Over the last number of years, Hearst and other major magazine media companies have been chasing scale. Magazine media companies all wanted to be big, explained Brooke Siegel, VP of Content at Hearst. Siegel, who oversees 25+ brands at Hearst, spoke about how Hearst is optimising content at FIPP World Media Congress in Las Vegas, on 12 November.

LONDON, U.K. and LAS VEGAS, Nevada. Nov. 13, 2019 // FIPP – Connecting Global Media, is pleased to announce a new brand identity, unveiled at the FIPP World Media Congress in Las Vegas, 12-14 November 2019. 

Bonnie Kintzer, CEO of Trusted Media Brands, USA, outlined the company's path to success over the last six years and the seven steps she now finds pertinent to transformation, during the opening session of the 42nd FIPP World Media Congress, taking place at Planet Hollywood in Las Vegas, 12 November.