Jessica Patterson

Earlier this month, National Geographic and The Wall Street Journal partnered to launch a new magazine, “Far & Away,” a luxury business travel publication. The first issue was distributed with the May 19 edition of the Journal, and the publishers hope to print it twice this year with the goal of increased frequency in 2019.

Reader's Digest's RD.com has been experiencing strong growth over the last six to eight months. The Trusted Media Brands brand's unique visitors in March 2018 reached 6.7 million, a 58.2 per cent increase from the same period in 2017, according to the latest comScore report.  

Jessica Pels was named digital director of Cosmopolitan.com in January. She oversees the content and editorial operations for all of Cosmopolitan’s digital efforts. In the five months since her appointment, Pels has helped revamp the publication's digital presence, seen Cosmopolitan.com's traffic increase by 36 per cent, and launched half a dozen varied projects. 

Last month, luxury brand Robb Report debuted its first of six documentaries made for Facebook’s video-on-demand platform Watch. The documentary series, Secret Histories of Rare Treasures, explores some of the luxury world’s most interesting artwork, collectibles and curiosities and was developed by Robb Report’s in-house custom content agency Robb Report Studio.

The Argentinian Association of Magazine Editors (AAER by its Spanish acronym) has 48 member companies, which publish around 250 products annually. FIPP spoke with Gustavo Bruno, director of circulation at Editora Perfil, and president of the association. 

Advertising in the magazine industry is challenging right now. Selling media requires brands to differentiate themselves, forcing them to be sharper and more unique in what and how they package content, and how they work with advertisers. It’s a complex world of supply chains and distribution, and one media exec thinks that industrial marketing mightn’t be around for long.

Orange Magazine, a project of the European Youth Press (EYP), exists to help young media makers and journalists learn about the media industry, practice their skills and gain exposure internationally. The magazine gives young journalists and media makers space to explore current events and issues in the media industry. 

House Beautiful's latest brand extension is their first-ever custom-built show house, the culmination of the magazine's year-long wellness initiative.

Pivot to your readers: it's the key to revitalisation, readership and revenue for Hearst's Woman's Day magazine. Susan Spencer, Woman's Day editor-in-chief since 2012, explained that the 80-year-old publication has been doing that since day one. 

On March 24, Seventeen magazine rolled out an initiative to bring 30 New York City teen activists to the #MarchForOurLives in Washington, D.C. The event, which was created and led by students, saw tens of thousands of people, including students, march down Pennsylvania Avenue to condemn gun violence and mass shootings in schools and call for increased safety regulations. (There were also over 800 'sibling' marches held in cities around the world.)