Think you still need a website? The debate is raging more than ever.A couple of weeks ago, I attended the Digital Content Next (DCN) annual summit in Miami, Florida. The confab gave me the perfect chance to gain more insight into the question that I posed in last month’s column: What happens when your customer spends more time with your content somewhere else?
22nd Feb 2016
Josh Macht: Why a strong sense of purpose fuels the innovation processAt our recent offsite, The Harvard Business Review Group asked one of our long time contributors to talk to us about innovation. His name is Vijay Govindarajan, the Coxe Distinguished professor at Dartmouth College’s Tuck School of Business. Govindarajan is an expansive thinker who is probably best known for his insights into how companies create new offerings—especially big, established corporations such as GE.
18th Nov 2015
From our archive: What makes you so special?This story comes from our archive. At the time it was one of our most read. If you want to help your college interns to launch meaningful careers, tell them to think like a corporate strategist.
7th Jul 2015
Three digital publishing lessons from nine years at HBRIn a couple of months, I will be celebrating my ninth anniversary at Harvard Business Publishing. My co-author on this piece, Eric Hellweg, now the managing director of digital strategy at HBR, had joined just six months earlier as HBR’s first online editor. The two of us were part of a small wave of mainstream media types who would join the company in an effort to reinvigorate its online publishing efforts.
8th Jun 2015
What can publishers learn from the airline industry?In January, four major airlines announced that they were profitable in 2014. Not bad for an industry that has been restructuring for roughly the past 25 years, with many carriers bobbing in and out of bankruptcy. They’ve scratched their way into the black through a combination of factors - mega-mergers and the low-cost of oil are tops on the list.
6th Apr 2015
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