Nikolay Malyarov

Nikolay ()

Nikolay Malyarov is chief content officer at PressReader.

  • For leaders who never stop learning

    They say that being a CEO is one of the loneliest jobs in the world. It’s particularly difficult when their organisation is facing, or in the midst of, disruption – a word that’s overused, yes, but also one that fits the bill because it epitomises the intensity of confusion, panic, and distraction that comes with massive technical and social changes.

    19th Oct 2018 Opinion
  • Engagement matters!

    Lately I’ve read a number of articles about newsrooms working with companies to grow engagement with readers by including audiences in the creation process. One article in particular caught my attention because it took a devil’s advocate stance on the issue stating, rather forcefully, that there was no proof that engagement leads to any tangible value and that people who believe it does are basing their opinion on gut instincts, not fact.

    5th Oct 2018 Opinion
  • How to make digital replicas work

    If you’re sitting on the fence over whether you should offer a digital edition for your publication, check out an important lesson The Toronto Star learned when they decided to offer their ePaper Edition as a standalone product earlier this year, after just bundling it for years with their print edition. 

    28th Sep 2018 Opinion
  • When chasing reader revenue, if you churn, you burn

    The 2016/17 rush to [subscription] reader revenue as the sole income source continues to baffle me given paywalls’ less than stellar results in the past decade. But be that as it may, 2018/19 looks to be heading towards more of the same.

    24th Sep 2018 Opinion
  • Why are news publishers pivoting to subscriptions?

    When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before? 

    12th Mar 2018 Opinion
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • How brands can capitalise on the experiential revolution

    If I were to ask you to describe the Internet of Things (IoT), I expect many of you would start to talk about how new technology is revolutionising the internet, providing “anything connectivity” through advanced networks, sensors, electronics, and software. And you wouldn’t be wrong.

    24th Aug 2017 Opinion
  • Why 'Hello Mr.' bet on print Nikolay Malyarov, chief content officer, PressReader, interviews Ryan Fitzgibbon, founder and publisher of Hello Mr. 31st May 2017 Opinion
  • True journalism is not dead - not now, not ever! To say that 2016 was an exciting and nerve-racking year would be a bit of an understatement. From continued strife around the world, to attacks on the media, the relationships between us humans were not just tense, they bordered on a perpetual state of conflict. 15th Feb 2017 Opinion
  • An open letter to everyone looking for true journalism Combating fake news and mistrust: True journalism is not dead if you know where to look and how to find it. 26th Jan 2017 Opinion

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