Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • Is ‘screen fatigue’ really a turn-up for the books?

    Numbers do not lie. Physical book sales are on the up. But to suggest it’s because the world has turned its back on ereaders will be premature. It’s not quite as simple as that…

    13th Nov 2018 Features
  • How VDS brought Top Gear magazine to The Netherlands - and expanded

    VDS Publishers in Amsterdam introduced the Top Gear magazine brand to the Dutch speaking market 13 years ago. Last year they expanded with their own brand, JFK magazine. Roland van der Spek, joint founder and managing director of VDS, told delegates at the recent FIPP Insider event in Amsterdam more about the challenges of launching a licensed brand in a market that was on the brink of digitalisation. 

    12th Nov 2018 Features
  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How UPM and FIPP are joining forces to face the future

    UPM Communication Papers recently signed a strategic brand partnership agreement with FIPP in a fresh commitment to assist in innovation and knowledge-sharing that will benefit the magazine industry. Ruud van den Berg, senior vice president of magazines, merchants and office of UPM Communication Papers explains why, in a market where paper demand is in decline, the world's leading producer of graphic papers and supplier to magazine and newsprint publishers, remains 100 per cent committed to brand owners.

    29th Oct 2018 Features
  • Heart Media taps into the wealth of cryptocurrencies

    Through its new platform, Aditus.net, publisher Heart Media in Singapore brings a world of luxury goods and services to so-called ‘crypto-affluents’. Heart Media CEO Olivier Burlot explains how a print publisher acquired only five years ago, now provides readers access to a spectrum of curated luxury lifestyle products, services and experiences via the use of crypto-currencies.

    24th Oct 2018 Features
  • Make Time for Print campaign stirs nostalgia

    As convenient as they are, our screens and devices fail to adequately recreate the tactile experience of reading on paper. An evocative South African video campaign now aims to remind audiences of the value of print.

    22nd Oct 2018 Features
  • How India’s Worldwide Media went digital in only three years

    Miraculous growth in reach and income characterised the transformation of Worldwide Media in India from a print magazine publisher to a multi-platform, multi-income stream, media company. Delegates to the recent FIPP Asia conference in Wuhan, China, enjoyed an insight into how this was done in only three years when Deepak Lamba, chief executive officer, shared key aspects of this journey. 

    17th Oct 2018 Features
  • How Edinburgh’s International Magazine Centre plans to (also) play to the gallery

    The establishment of an International Magazine Centre in Edinburgh is fast becoming a reality. Announcing the plans internationally for the first time, centre manager Nikki Simpson explains how this globally unique centre will bring international publishers to Scotland to grow into a hub for publishing expertise. It will also aim to promote a love for magazines and showcase the passion and talent of the publishing industry to consumers.

    15th Oct 2018 Features
  • Fighting fakes

    Fake news has found a potent ally in the video sphere - deepfake technology. With the content validation industry in its infancy, publishers seem to stand alone. Or do they? 

    8th Oct 2018 Features
  • To be uniquely different - and grow newsstand sales

    A handful of UK magazine publishers claimed bragging rights for their newsstand performances during the first six months of 2018. The common thread emerging from magazines that showed newsstand growth seems to be the ability to double down on the qualities inherent to print and to create content that is uniquely different from all other mediums.  

    8th Oct 2018 Features

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