Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • Surveys highlight brand safety risks; broader interpretation of non-brand-safe content

    Two recent surveys on how consumers respond to brands’ advertising in close proximity to extreme or dangerous content highlight the financial risk to those who ignore brand safety guidelines when it comes to advertising. It also discovered that consumers define brand safety more broadly than expected, including issues such as ad-related piracy, malware and even fake news.

    9th Sep 2019 Insight News
  • Password-free logins to benefit both web services and publishers in Germany

    Mobile Connect, a universal password-free online log-in solution is being adopted with immediate effect by Verimi, the first single cross-industry login platform for web-based products and services offered by a host of German companies, including Germany’s largest digital publisher, Axel Springer.

    19th Aug 2019 Features
  • Will Facebook save local journalism?

    The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants also announced in the US. While many are happy as grants of up to US$25,000 remain up for grabs, others remain skeptical about the social media giant’s intentions.

    12th Aug 2019 Features
  • Spotlighting brands at FIPP Insider South Africa

    Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts who will discuss the secrets of successful collaboration in spotlighting brands in magazine media at this month’s FIPP Insider events in South Africa.

    12th Aug 2019 FIPP News
  • Taking advantage of opportunities in growth markets

    Opportunities for media companies to start new and profitable initiatives in emerging markets remain greenfield. It is also less likely that the large platforms will have such a disruptive impact as witnessed in saturated markets.

    29th Jul 2019 Features
  • A fresh challenge for publishers - driverless cars

    Henry Ford famously said that if he had asked people what they wanted, they would have said ‘faster horses’. There’s an eerie resemblance between the American industrialist’s maxim and the way many legacy publishers responded to the arrival of the internet. As driverless cars debut on our roads, publishers dare not make the same mistake again.

    22nd Jul 2019 Features
  • [Report] Paywalls: How to start your subscription strategy

    'Paywalls: How to start your subscription strategy' is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.

    15th Jul 2019 Insight News
  • Will ‘paying’ for attention pay?

    As publishers try to make sense of the ‘attention economy’, there’s a slow drift towards building revenue models around rewarding users for their attention. Not in currency, but rather in decluttering their online experience from advertising. Is this the middle ground between paywalls that lock away quality content and the mishmash of trying to broaden reach with free content?

    8th Jul 2019 Features
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    17th Jun 2019 Features
  • Increasing accountability through innovations in service journalism

    People in power should be held accountable through service journalism. To achieve this two innovations in journalism were highlighted at this year’s Digital Innovators’ Summit in Berlin: filling information gaps to supply communities with vital information to live their lives and collaboration between newsrooms to get reporting done that would historically fall through the cracks.

    3rd Jun 2019 Features

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