Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    20th Nov 2017 Features
  • How Bloomberg Media is expanding Businessweek’s global footprint

    Bloomberg Businessweek re-launched earlier this year with an ambitious objective to become the number one truly global title for business leaders in a connected world. Editor Megan Murphy was at the recent FIPP Congress in London to explain how they have gone about this.

    16th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features
  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • Globalising your niche: Building Vogue International

    Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but “drivers of change” forced Vogue International to not only rethink their digital content distribution but also their international organisation models.

    6th Nov 2017 Features
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How Auto Bild capitalises on a megatrend

    Worldwide interest in the technology that connects vehicles to the internet of things has prompted Axel Springer to develop a new brand - Connected Car. Its content has not only been integrated into existing brands but also lead to the development of new products and services, opening up new revenue streams for the publisher.

    15th Oct 2017 Features
  • How reporting the truth can transcend turbulent political times

    Whether leaders discredit it, the public loses trust in it or governments systematically tries to break it down, the media can only fight back by doing what it is supposed to do best - report the truth.

    11th Oct 2017 Features
  • Managing talent central to embracing a new publishing future

    Publishing industry leaders say getting the right talent on board and ensuring they work together within a new corporate culture will be one of the most important challenges for successful multi-platform publishers.

    10th Oct 2017 Features
  • Freedom should be at forefront of publishing – FIPP World Congress chairman

    Being a publisher is more than simply business. Ensuring that publishers function within a framework of freedom must be an integral part of business and the network for global media - FIPP - should demand that authorities protect the free media market and equal rights for all publishers.

    10th Oct 2017 Features

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