Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • Video-first the way forward on Facebook, says exec

    Facebook believes the shift to engagement with video content has the potential to be bigger than the shift from desktop to mobile. Keeping this in mind, Karla Geci, head of strategic media partner programmes at Facebook, has advised publishers to prioritise a video-first strategy if they want to optimise meaningful engagement and monetisation opportunities on the social media platform.

    11th Dec 2017 Features
  • [Video] HBR on how ‘weak signals’ can signify huge trends for the future of publishing

    While many potentially disruptive trends are not dominant or even easy to recognise, publishers must be ready to identify and experiment with them, warns Josh Macht, executive vice president and group publisher at the Harvard Business Review in the US.

    7th Dec 2017 Features
  • ‘Betting on the future’ - what others say about Meredith’s prospective Time Inc. deal

    In what is being described as a significant bet on the future of the magazine industry in a time when most media companies are still trying to find their footing in the digital world, Meredith Corporation announced this weekend that it has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at $2.8 billion.

    27th Nov 2017 Features
  • [Video] How publishers can satisfy the consumers of tomorrow

    In a world of smartphone zombies publishers need to adapt to consumers’ behavioural changes, warns chief strategy officer at Somo, Ross Sleight.

    27th Nov 2017 Features
  • A roadmap with ‘six major levers for digital transformation’

    More than two decades into the emergence of the internet, publishers find themselves “at the end of the digital beginning”. While components of best practice in organisational transformation are starting to become clear, those who sit back are still in danger of being left behind, warns Lucy Kueng in her new, comprehensive report Going Digital: A Roadmap for Organisational Transformation, which was released today.

    23rd Nov 2017 Insight News
  • [Video] How Dennis pivoted into the ecommerce fast lane with BuyaCar

    Three years ago, Dennis bought a small car buyer ecommerce site with a turnover of £400,000, today it turns over £30 million. Pete Wootton, managing director of Dennis Digital explains how they have managed to turn the BuyaCar platform into one of Dennis’ most exciting revenue diversification projects.

    23rd Nov 2017 Features
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    20th Nov 2017 Features
  • How Bloomberg Media is expanding Businessweek’s global footprint

    Bloomberg Businessweek re-launched earlier this year with an ambitious objective to become the number one truly global title for business leaders in a connected world. Editor Megan Murphy was at the recent FIPP Congress in London to explain how they have gone about this.

    16th Nov 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    13th Nov 2017 Features
  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features

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