Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • [Report] Paywalls: How to start your subscription strategy, out now

    'Paywalls: How to start your subscription strategy' is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.

    15th Jul 2019 Insight News
  • Will ‘paying’ for attention pay?

    As publishers try to make sense of the ‘attention economy’, there’s a slow drift towards building revenue models around rewarding users for their attention. Not in currency, but rather in decluttering their online experience from advertising. Is this the middle ground between paywalls that lock away quality content and the mishmash of trying to broaden reach with free content?

    8th Jul 2019 Features
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    17th Jun 2019 Features
  • Increasing accountability through innovations in service journalism

    People in power should be held accountable through service journalism. To achieve this two innovations in journalism were highlighted at this year’s Digital Innovators’ Summit in Berlin: filling information gaps to supply communities with vital information to live their lives and collaboration between newsrooms to get reporting done that would historically fall through the cracks.

    3rd Jun 2019 Features
  • Standing up to tech giants in Germany as sales houses form closer cooperation

    The planned alliance between German advertising sales houses, Media Impact and Ad Alliance will create the largest digital sales platform in Germany. It can also be seen as indicative of the extent local media competitors will go to face off against the growing market power of the tech platforms.

    28th May 2019 Industry News
  • FIPP’s brand partnership with PressReader deepens

    On the eve of the 20th anniversary of the founding of the digital newspaper and magazine distribution and publishing pioneer, PressReader, FIPP has announced the deepening of its brand partnership with the original ‘Netflix for News’.

    8th May 2019 Features
  • How Canon enables personalised print publishing

    New digital printing technology developed by Canon in Europe can now enable publishers to use data to produce the same personalised functionality to printed products that we have become used to in online publishing. Now it is possible to marry the emotional impact of print with variable data at industrial speeds.

    15th Apr 2019 Features
  • Vote in favour of EU Copyright Directive widely welcomed

    Publishers and media associations were unanimous in welcoming the European Parliament’s vote in favour of the European Union Copyright Directive.

    1st Apr 2019 Industry News
  • Facebook’s face-off

    Facebook founder Mark Zuckerberg’s latest iteration of how to save the internet (read Facebook) came too close to 1 April to be taken seriously.

    1st Apr 2019 Features
  • BBC Good Food’s foray into the world of voice

    Good Food magazine’s new recipe search voice skill built for Alexa devices has this year become the strategic partner for Alexa in the UK and Ireland. Hannah Williams, editor, BBC Good Food, UK, explained to 500 media executives from 40 nations at the Digital Innovators’ Summit in Berlin that the process to build a voice skill was sparked by statistics suggesting 50 per cent of content searches would be via voice by the end of next year.

    27th Mar 2019 Features

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