Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • Deep dive: Subscription models… If you build it, will they come?

    With countless publishing brands battling to maintain cash-flow and build a solid business model, many are pinning their hopes on building subscription businesses. During this week’s Digital Innovators’ Summit (DIS) in Berlin the topic proved to be a recurring theme.

    20th Mar 2018 Features
  • How Axel Springer came back from the dead

    From being described as an “internet midget” losing hundreds of millions a mere 17 years ago, Axel Springer managed to rebuild itself into a digital publishing powerhouse. Dr. Andreas Wiele, President Classifieds and Marketing Media at Axel Springer, Germany, explains how the German media giant faced off a near death experience.

    20th Mar 2018 Features
  • Get ready for the Amazonification of media

    In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.

    19th Mar 2018 Features
  • Going beyond digital publishing - insights from new FIPP board member Kaisa Ala-Laurila

    While digital titles specialising in health and well-being are showing strong growth in developed markets such as Finland, the next step is to lead consumers from inspiration to transaction, and to go global, says new FIPP board member Kaisa Ala-Laurila, CEO of A-lehdet in Finland.

    12th Mar 2018 Features
  • At the sharp end of Future’s digital innovation

    Digital innovation has been an important component of Future’s evolution to become a truly global, specialist, multi-platform media company. Julian March, managing director of Games, Music and Entertainment has been in the thick of the company’s digital strategy to engage larger audiences.  

    7th Mar 2018 Features
  • New ways for advertisers to bet on print

    Publishers are finding new ways to convince advertisers that print is still relevant. Some are more radical than others, but will it save the printing press?

    5th Mar 2018 Features
  • ‘The tide is turning for digital journalism’ - A conversation with FIPP board member Jan Bayer

    Readers are increasingly willing to pay for quality, but there is still a lot of important work to be done, says Jan Bayer, president of the News Media division at Axel Springer. As a member of the executive board of Europe’s leading digital publisher, he was appointed to the FIPP board in January 2018. Bayer recommends that the publishing industry radically refocus on the customer. In conversation with FIPP, he identifies the key challenges that affect the industry and three strategic imperatives for publishing companies.

    26th Feb 2018 Features
  • Google’s new ‘AMP Stories’: don’t judge new format by its cover

    With a misleading name, Google’s new ‘AMP Stories’ may at first glance be seen as nothing more than what we have already witnessed on Snapchat, Instagram and Facebook’s ‘stories’ format. But it’s not quite as straightforward as it seems and may level the playing field for smaller publishers, say industry experts.

    19th Feb 2018 Features
  • The pivot to ‘clubscription’

    In a publishing environment where traditional income streams are under extreme pressure, subscriber models and clubs are merging.

    12th Feb 2018 Features
  • Can platforms ever be trusted in an ‘attention economy’?

    When business models are designed to monopolise attention, can tech platforms ever be trusted? Several indicators, and analysts, think not.

    29th Jan 2018 Features


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