Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • New mobile story formats: lessons learnt thus far

    It is early days for developing new mobile storytelling formats. Despite some successful prototypes, most of the heavy lifting is still about to happen, says Jacob Gjørtz, VP marketing at CCI Europe. Based on what we have learnt this far, brevity, video and AI will be central to what happens next.

    18th Mar 2019 Features
  • ‘Pay gates’ perform better than paywalls, proves Swiss news publisher

    A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered their approach from building paywalls to creating "dynamic pay gates".

    14th Mar 2019 Features
  • How the BBC’s Local Democracy Reporting Service is yielding surprises

    An initiative by the BBC to improve and sponsor local news reporting has led to improved standards of local news journalism. While this was largely to be expected, the byproduct has been even more exciting: giving the organisation the ability to spot national trends.

    11th Mar 2019 Features
  • Facebook’s pivot to privacy

    With Facebook facing a deluge of investigations across the globe by governments and their regulators into privacy misdemeanors, the social network’s CEO Mark Zuckerberg this week announced plans to pivot the entire company towards private messaging.

    8th Mar 2019 Features
  • As the noose tightens, can Facebook face down regulatory scrutiny?

    Facebook faces a deluge of investigations by regulators into privacy practices and seem ready to pay some of the largest fines ever imposed on a technology company. While fines won’t kill the cash rich social media giant, regulation just might. Nobody seems to have grasped this more than Facebook CEO Mark Zuckerberg who is slowly starting to make good on promises to make his platform more responsible.

    4th Mar 2019 Features
  • Apple News Magazines: the sticking points

    'Netflix for news', 'Spotify for magazines'... no matter what you might like to call it, Apple’s plans to launch a premium version of Apple News to include a large bundle of magazine content remains controversial. Not least because the smartphone maker wants to keep roughly half of the profit.

    20th Feb 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    14th Jan 2019 Features
  • How Beano used data and insight to give digital life to a print brand kids love

    The longest running British children's comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print magazine into a global digital platform. At the recent FIPP Insider event in London, Hayley Granston, commercial MD, Beano Studios, UK, explained how they used data and insight to reinvent the iconic British brand for today’s tech savvy kids.

    10th Jan 2019 Features
  • How Italy’s most successful cooking website went multi-platform - all the way to print

    Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

    7th Jan 2019 Features
  • How UPM forestry meets global megatrends

    As one of the world’s largest suppliers of paper to the publishing industry worldwide, UPM is committed to manage forests responsibly and sustainably to address the challenges posed by global megatrends such as climate change, Timo Lehesvirta, sustainable forestry lead, Forest Global, at UPM in Finland told delegates to FIPP Insider London last week.

    17th Dec 2018 Features

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