Piet van Niekerk

 Piet van Niekerk ()

Piet van Niekerk is content writer at Content Cows.

  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    14th Jan 2019 Features
  • How Beano used data and insight to give digital life to a print brand kids love

    The longest running British children's comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print magazine into a global digital platform. At the recent FIPP Insider event in London, Hayley Granston, commercial MD, Beano Studios, UK, explained how they used data and insight to reinvent the iconic British brand for today’s tech savvy kids.

    10th Jan 2019 Features
  • How Italy’s most successful cooking website went multi-platform - all the way to print

    Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

    7th Jan 2019 Features
  • How UPM forestry meets global megatrends

    As one of the world’s largest suppliers of paper to the publishing industry worldwide, UPM is committed to manage forests responsibly and sustainably to address the challenges posed by global megatrends such as climate change, Timo Lehesvirta, sustainable forestry lead, Forest Global, at UPM in Finland told delegates to FIPP Insider London last week.

    17th Dec 2018 Features
  • The publishing industry trends that will shape our future - James Hewes, CEO and president of FIPP

    From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today. 

    12th Dec 2018 Features
  • Mickey Mouse’s German 90th birthday magazine, Micky, demonstrates the power of print

    The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.

    10th Dec 2018 Features
  • Pushing boundaries - Vogue Fashion Festival Paris

    Vogue’s third Fashion Festival in Paris was a showcase of how the title not only monetises from events but also boosts brand awareness.

    10th Dec 2018 Features
  • How Paris Match uses legacy storytelling to find success on Snapchat

    By using the fundamentals of legacy storytelling, one of the oldest magazines in France, Paris Match, has become one of the most popular brands on modern platform, Snapchat Discover. Marion Mertens, digital editor in chief at Paris Match, explained how they managed to pull this off at the recent FIPP Insider event in Paris.

    3rd Dec 2018 Features
  • Finding your ROCI - strategies to improve return on content

    Most publishers work hard to create great creative content but then fail to adhere to basic processes to improve Return On Content Investment (ROCI), Jacob Gjørtz, vice president marketing for software company CCI Europe, told delegates to both of the recent FIPP Insider events in Amsterdam and Paris.

    29th Nov 2018 Features
  • What Aller Media learnt from implementing a personalised subscription strategy

    Algorithms to personalise a subscription strategy for Dagbladet, one of Norway’s largest newspapers, “didn’t need to be black magic”, explained Christoph Schmitz, product developer at Aller Media, during the recent FIPP Insider event in Amsterdam. That said, they had to first wade through their share of mistakes and problems before finding “simple” solutions.  

    22nd Nov 2018 Features

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