The FIPP UPM Insight Awards celebrate the most effective insight projects from across our industry. The Insight Awards enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.
The 9th FIPP Insight Award winners were presented by Esther Braspenning, chairwoman of the FIPP Insight Committee and content manager of WeMedia in Belgium. The awards, sponsored by UPM, enable media companies and trade associations to highlight research-driven pieces of work that have enabled them to materially improve their business.
The award winners were:
INSIGHT AWARD OVERALL WINNER
Fuel the Funnel - a Dennis/Immediate/Bauer/Haymarket collaboration in the UK
The jury was impressed that they used innovative techniques which delivered good results, which were in turn used by the industry. It was an exellent piece of work, particularly as it was driven by collaboration across four major companies.
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Click here to see the full list for the FIPP UPM 2018 Insight Award winners.
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