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Infographics

Chart of the week: Magazine advertising is still highly effective Spending money is easy. Spending money to get more money back is somewhat trickier. Advertising is all about your return on ad spend (ROAS). At the end of the day, you don’t want to burn your dollars for the sake of it, but want to fan the flames to generate more sales. Data provided by Nielsen Catalina Solutions published by ARF suggests that ROAS is still highest for magazines. As the infographic by Statista shows it stands at $3.94, meaning that for every dollar invested in advertising with magazines, companies can expect to get close to four dollars back in incremental sales. It’s the quality deal, so to say. At least it tops display advertising, television and mobile campaigns, even cross media advertising can’t beat the mag deal, according to the report.
Chart of the week: Paying for online news picks up People are still not too fond of paying to be informed online. Though, according to research by Bitkom in Germany, people aren’t altogether averse to parting with money for content and do so already. 36 percent of respondents in a recent poll said they paid for journalistic content online. Some had subscriptions, while others paid for individual articles or whole digital issues. The 37 percent who didn’t pay for content were also asked why they didn’t pay. The main reason has to do with the online dilemma presented to publishers since day one: The consumer has no reason to pay, because there’s so much free stuff out there. Half of those who don’t pay don’t invest because they think the quality of online journalism is shoddy. The question remains of how to produce quality content without being directly paid for the product?
Chart of the week: Social media is big in the news business Social media is big in the news business. That’s not all that newsworthy in itself. However, data released by the Pew Research Center allows a closer glimpse at how important sites like Facebook, YouTube or Twitter have become. Facebook is by far the largest player in the social media realm, reaching 67 percent of U.S. adults, as the infographic by Statista illustrates. Two-thirds of Facebook users get their news on-site, which in turn amounts to a staggering 44 percent of the general population. YouTube’s overall usage lies at 48 percent of U.S. adults. But only about a fifth of its users get their news fix there, which amounts to 10 percent of the adult population. Twitter is frequented by 16 percent of U.S. adults of which a pretty large proportion use it for news.
Chart of the week: An end to gatekeeping? The internet confronts news publishers directly with user preferences. Accordingly, there has been a shift away from what editor’s think should interest readers to what consumers really want to see, hear and read on the news.
Chart of the week: Internet privacy is a major concern worldwide Internet privacy is of great and growing concern to many people around the world. A survey by the Centre for International Governance Innovation (CIGI) conducted by Ipsos found that citizens are worried how personal data is handled by private corporations and governments alike. An average of 57 percent of the approximately 24,000 respondents in 24 countries said they were either much more or somewhat more concerned than the previous year. The Statista infographic shows how citizens in selected countries answered the question of how concerned they were at the end of 2015 compared to a year before.
Chart of the week: What's important to the digital news consumer? In the digital age, online has become the most important source of news. This surely is the case in the UK and the US. (https://www.statista.com/chart/3563/news-sources/) A study by The Media Insight Project (http://www.mediainsight.org/PDFs/Trust/TrustFinal.pdf) set out to explore what makes consumers trust news sources in general and those on the internet in particular. The inquest concludes that “in the digital age, several new factors largely unexamined before such as the intrusiveness of ads, navigability, load times, and having the latest details” matter. In short, presentation and delivery of digital news are important factors to be taken into account in order to be recognised as a reliable news publisher. This doesn’t mean content isn’t king anymore. Trust in news media outlets still comes with accuracy, completeness, transparency and balance. However, all this is likely to be of little avail if ads get in the way, your site or app loads slowly and your site looks shoddy on a mobile screen.
Chart of the week: Facebook’s getting emotional Like it or not, Facebook has introduced new buttons to compliment the ‚like‘ button. And it seems a majority of Americans actually like the addition to Facebook’s pictographic language. You can now, love it, laugh out loud, smirk, scream, frown or even be angry. One thing you still can’t do is ‘dislike’ a post outright. Too confrontational, maybe. The new buttons had gone live in Ireland and Spain beforehand, where Facebook tested the waters from October last year onwards. “What [users] really want is the ability to express empathy. Not every moment is a good moment,” Mark Zuckerberg said back then. The ‘like’ button now is ages old in social media terms: It has been featured since 2009.
Chart of the week: From magazines to multi-media brands As traditional sources of revenue are further shrinking an outsider to the magazine world might be tempted to conclude that mag makers must be a pretty gloomy bunch. In truth, many publishers seem to have regained a positive outlook, at least those who have managed to transform their businesses.
Chart of the week: Caught in the app Apps are a good way for publishers to take full control of the presentation and accessibility of their content. However, establishing an app audience has proven difficult. Many users still consume content via browsers on their mobile devices, such as phones and tablets. In the US there are still 3.5 times as many mobile web sites with at least five million unique visitors per month than there are apps with the same amount of visitors.
Chart of the week: How important is social media referral traffic? Social media is held up to be a valuable if not the most important source of traffic through referrals. Apparently social media referral traffic is bigger than search traffic for online publishers. But is it really all that it’s cracked up to be, if your aim isn’t just diverting users to your site, but actually getting them to engage with your content? Here is an overview based on data collected by Parse.ly that shows which users referred from which sources (if at all) engage the longest with any given content. Social media doesn’t fare well according to these findings: “Perhaps unsurprisingly, we learned that social referrals led to the fewest seconds of engaged time (57 seconds per post)”, Parse.ly concludes.
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