Viewing Resources By Resource - Slides


Slides

Chart of the week: Digital news subscriptions are a potent revenue generator As a media company, building a sustainable digital business model relying on monthly subscriptions for a long time seemed like a fantasy. But as our chart shows, the New York Times, next to other national and international news media brands, gives proof to a concept which for many is the key to survival for independent journalism. Whilst international English language newspapers like the New York Times or the the Wall Street Journal are topping the list subscriber-wise, the ranking shows that digital subscriptions also are a valid tool for national newspapers to generate revenue. Ranking fifth, Germany’s Bild boasts almost 400,000 subscribers - each paying the equivalent of US$5.83 per month. This week's chart comes from the first ever Global Digital Subscription Snapshot, a research produced by FIPP and CeleraOne: https://www.fipp.com/news/insightnews/digital-subscription-revenue-displacing-digital-advertising
Chart of the week: The acceptance of paying for news is growing worldwide Making users pay for online news content isn’t impossible – but remains difficult. While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that become more and more accepted globally. However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models.
FIPP Insider Milan and Madrid speaker presentation: Rupert Harrow, Rezonence The internet is broken
FIPP Insider Madrid speaker presentation: Felipe Romero, The Cocktail Analysis Trends review 2018 - Los aprendizajes que nos deja el año 2017 (In Spanish)
FIPP Insider Milan and Madrid speaker presentation: Helje Solberg, VGTV, Schibsted What you need to know - Seven insights about online video
FIPP Insider Milan speaker presentation: Daniela Cerrato, Mondadori Group Developing new brand channels to build a sustainable media model
FIPP Insider Milan speaker presentation: Simon Wood, The Stars Group Media planning for a global brand
FIPP Insider Milan and Madrid speaker presentation: Andrew Rolf, Innovation Media Consulting Why only journalism worth paying for will save journalism
FIPP Insider Milan and Madrid speaker presentation: James Hewes and John Schlaefli, FIPP Eight industry trends from the FIPP World Congress 2017 and Digital Innovators' Summit 2018
Chart of the week: Is TV's reign nearing its end? Averaging almost eight hours a day, people around the world spend more time consuming media than ever before. That’s according to data recently published by Zenith, which also points out an interesting trend in media consumption. For decades, TV was the undisputed number one in terms of daily media usage, and it still is. However, as internet consumption (both mobile and desktop) has risen sharply over the past decade, it looks as though TV’s reign could soon be coming to an end. According to Zenith's latest media consumption forecast, the gap in daily consumption, which was 27 minutes last year, could shrink to just 13 minutes this year and completely vanish by 2019. In line with the old advertising adage “money follows eyeballs”, online advertising expenditure is also on the rise and, according to Zenith, surpassed TV ad spending for the first time in 2017.
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