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Chart of the week: By 2021 more than one third of the globe will be on social media Social media is a phenomenon that has first been open to the masses since the launch of platforms like Myspace in the early 2000s. Since then social networks offered a playground for billions of people to share, exchange and discuss content and ideas. As the big players in the IT scene manage to set foot in even more remote regions of our planet, they accelerate our world’s development to a global village by bringing access to social networks. Currently there are more than an estimated 2.62 billion people connected via different social networks, by 2021 the number will rise to over three billion, resembling over one third of the global population.
Chart of the week: UK students rather check Facebook than traditional media for news When it comes to staying informed, UK students prefer online news sources over traditional media outlets. A stonking 84 per cent of all respondents claimed they would use either Facebook, Twitter or online news platforms as a source for news whilst only 13 percent said the same thing about print media and broadcasters.
Chart of the week: Social media users notice spam increase With ongoing discussions about social media’s role in the spread of fake news and hate speech, user awareness about the responsibility of tech giants to manage these problems also rise. Even though Facebook and Twitter recently introduced steps to keep their platforms clean, 47 per cent of respondents of a survey conducted by Hubspot perceived their social media feeds to be more spam-loaded in recent months. This might be due to Facebook’s definition of spam which reads a bit vaguely and does not include for instance fake news. However, 79 per cent of all internet users polled agree that fake news counts as spam.
Chart of the week: Instagram, not Snapchat, is the platform of the hour Every couple of years a new platform comes around and once it reaches a certain degree of popularity, marketers, advertisers and publishers have no choice but to adapt to the new reality. While the rise of Facebook certainly was the most seismic shift the media landscape has seen in the past decade, other platforms have also grown into indispensable tools for brands and publishers. For large parts of the past two years, it seemed like Snapchat would be the next platform that no one could afford to ignore. Having quickly gained popularity it only seemed like a matter of time before it would break through to the mainstream and compete with the likes of Facebook, Twitter and Instagram. However, over the past 12 months Snapchat’s growth has slowed significantly and many people are beginning to ask whether the once innovative social media app was nothing more than a passing fad. In fact, it has been Instagram, not Snapchat, that really had its big breakthrough in the past year. Having implemented, or shamelessly copied as some would argue, Snapchat’s popular Stories feature, Instagram’s simple design appears to be more appealing to the broader public than Snapchat’s sometimes confusing user interface. The platform that Facebook acquired for US$1 billion in 2012 recently passed the one billion active user mark. Meanwhile Snapchat just suffered its first user decline and is stuck below 200 million daily active users. As the following chart shows, Snapchat cannot compete with Facebook’s three social media platforms in terms of user growth and it’s more doubtful than ever if it will ever reach a similar level of adoption.
Chart of the week: YouTube is US teen's number one online platform Facebook is no longer part of the holy trinity of online platforms used amongst US teens as a study from the Pew Research Center shows. Superseded by YouTube, the social media colossus was kicked from the podium in the period between early 2015 and spring 2018. With market penetration of 85 per cent amongst US youngsters and 32 per cent of the respondents stating that it is their most used online platform, YouTube evolved into the most important online platform of the Generation Z. In comparison to the 2015 version of the survey, Facebook lost 20 per cent of its teenage userbase and currently ranks fourth just below Snapchat and Instagram. Even though its third in the share of general teenage usage, Snapchat has the highest share of the respondents who claim to use the multimedia messaging app most frequently.
DIS 2018 Special Report The 11th DIS took place from 19–20 March 2018 in Berlin. AshleyNorris and Sadie Hale highlight 12 of the key issues tackled by speakers and delegates.
Chart of the week: The UK's top websites It's no surprise that Google affiliated webpages have been visited by nearly 100 per cent of all Brits with an online connection. But what other sites do they surf in the UK? Websites of the Wikimedia Foundation only seem to be known by every second British citizen. The most visited native British sites are BBC related webpages, some 86 per cent have visited one of their internet presences.
Chart of the week: The price tag attached to data breaches A recent poll showed that of major US internet companies, Twitter is the least trusted when it comes to keeping data secure. Of course, no company has a fail-safe method of data protection and the consequences of a leak can be severe. As well as the negative effect on public image and reputation, the infographic below shows the average monetary cost of a data breach. As reported by IBM Security and the Ponemon Institute, the costs are the highest in the US with the average incident coming with a price tag of US$7.91 million. Although one may assume that such leaks are always caused by criminal activity, 25 per cent of the cases examined were actually due to human error.
Chart of the week: Digital news subscriptions are a potent revenue generator As a media company, building a sustainable digital business model relying on monthly subscriptions for a long time seemed like a fantasy. But as our chart shows, the New York Times, next to other national and international news media brands, gives proof to a concept which for many is the key to survival for independent journalism. Whilst international English language newspapers like the New York Times or the the Wall Street Journal are topping the list subscriber-wise, the ranking shows that digital subscriptions also are a valid tool for national newspapers to generate revenue. Ranking fifth, Germany’s Bild boasts almost 400,000 subscribers - each paying the equivalent of US$5.83 per month. This week's chart comes from the first ever Global Digital Subscription Snapshot, a research produced by FIPP and CeleraOne: https://www.fipp.com/news/insightnews/digital-subscription-revenue-displacing-digital-advertising
Chart of the week: The acceptance of paying for news is growing worldwide Making users pay for online news content isn’t impossible – but remains difficult. While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that become more and more accepted globally. However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models.
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