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Chart of the week: Despite digital age physical books still reign supreme Three-quarters of people in the UK still read physical books rather than their digital equivalents, according to estimates from the Copyright Infringement Tracker. Despite the widespread prevalence and preference for digital forms of media, physical books were able to maintain their decisive majority in 2018. TV and music are the two types of media most often consumed digitally by UK residents, with about 95 per cent of people watching TV digitally, while roughly nine out of ten respondents listened to music digitally. People played video games digitally a little under half the time, which was the only media that came close to the dominance of physical books. The Copyright Infringement Tracker extrapolated poll results to estimate the volume of digital and physical media consumed by people in the UK. Overall, they estimated that each medium registered a slight decline in overall consumption. Television was the only exception, where consumption is projected to have risen from 145 million in 2017 to 160 million in 2018, mostly driven by digital formats.
FIPP Insider London speaker presentation: Edward Marr, Thomas Cook Media & Partnerships How brands innovate to become media - including print
FIPP Insider London speaker presentation: Timo Lehesvirta, UPM How UPM forestry meets global megatrends
FIPP Insider London speaker presentation: Hayley Grantston, Beano Studios Using data and insight to create stories kids love
FIPP Insider London speaker presentation: John Wilpers, Innovation Media Consulting Why quality journalism cannot do without reader revenues
FIPP Insider London speaker presentation: James Hewes, FIPP Nine industry trends
Chart of the week: Facebook remains a major gateway to online news Despite the scandals Facebook has been entangled with over the past 12 months, the world’s largest social network remains a popular source of news for Americans, far ahead of any other social network. According to survey data published by the Pew Research Center, 43 per cent of US adults get news on Facebook at least occasionally, with YouTube (21 per cent) and Twitter (12 per cent) the second and third most popular social platforms for news. In light of this year’s revelations about false information deliberately and systematically spread via social media, it’s no surprise that news consumption on social media didn’t grow any further this year. According to Pew’s findings, 20 per cent of American adults get news on social media often, while 27 per cent do so sometimes, both unchanged from 2017. Interestingly, more than half of social media news consumers expect the news they see there to be largely inaccurate. So why bother in the first place, one might ask? According to the survey, it’s the convenience of getting news on social media that people like most about it. But does that outweigh the disadvantages of inaccurate information? To some it does apparently.
Chart of the week: Poor journalism more prevalent than actual fake news? Sparked by reports uncovering the systematic spreading of false information on the internet to influence elections and fuelled by US President Trump’s distrust and hatred of the media, the debate over “fake news” and misinformation has been one of the most important issues of the past year. According to the Reuters Institute Digital News Report 2018, 54 per cent of global news consumers are very or extremely concerned about what is real and what is fake on the internet when it comes to news and only 44 per cent of the more than 70,000 respondents think that most news is trustworthy. However, it may not be what is often referred to as “fake news”, i.e. completely fabricated stories spread for commercial or political reasons, that hurts trust in the news media the most. According to Reuters’ findings, poor journalism, e.g. factual mistakes, dumbed down stories or clickbait, are the most commonly perceived form of misinformation. Forty-two per cent of all respondents reported having been exposed to examples of poor journalism in the past week, while only 26 per cent had come across stories completely made up for political or commercial gain.
FIPP Insider Amsterdam and Paris speaker presentation: Michael Braybrook, Thyngs 100 second pitch
FIPP Insider Amsterdam and Paris speaker presentation: Mads Holmen, Bibblio 100 second pitch
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