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Chart of the week: Mobile set to outpace desktop ad spending by 2022 In line with the evolution of smartphones and tablets, the global mobile advertising market has been growing ever larger over the past decade.
Chart of the week: Where will the media market be in four years? The newest update of Statista’s digital media market shows that revenue in some of the largest media markets in the world is set to increase in the coming years. While the United States will continue to be a leader in the digital media market, the market’s growth is slowing in comparison to other countries.
Chart of the week: Subscription is the main source of revenue for UK TV After surpassing advertising earnings nearly 15 years ago, subscriptions remain the top source of revenue for the television industry in the UK, according to Ofcom estimates. Growth in this arena remains strong and consistent, though online profit is accelerating at a breakneck pace.
Chart of the week: Instagram is a favourite for influencer marketing Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in Instagram’s stronghold of the top four best formats.
FIPP Insider Paris speaker presentation: Jon Watkins, UPM The future of media
FIPP Insider Paris speaker presentation: James Hewes, FIPP Media innovation
FIPP Insider Paris speaker presentation: Paris Match The power of words
FIPP Insider Paris speaker presentation: Annaïk Barbé, Prisma Media Innovation at Prisma
FIPP Insider Paris speaker presentation: Christian Kallenberg, We Like Mags Opportunities in publishing
Chart of the week: This is what advertising will look like in 2021 Internet advertising is forecasted to take up over 50 per cent of ad spending in the next three years, according to Zenith Media. Digital channels are eating up larger portions of total ad spends as more and more people around the world go online through both desktops and, especially, mobile means. The International Telecommunication Union estimates that about half of the world joined the world wide web last year. With more of the world online, there are more opportunities for advertisers to reach new audiences and engage existing ones. Even now internet ad spending has beat growth expectations. Zenith estimates that in 2019, global spending will push 4.7 per cent of growth, going above the four per cent forecast previously made. Currently, these forecast-beating strides have been helped along by cross channel growth of online video and social media. Additionally, the United States, Russia, and France have bolstered much of this growth.
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