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Chart of the week: People think outside groups are planting fake news People interviewed for a poll by Monmouth University believe that mainstream media and social media platforms alike are threatened by outside groups and agents trying to plant fake news stories. While this shows that many people think there’s a profound problem with intentionally disseminated disinformation, the data does not show how good the respondents think the media was at rooting out fake news. This in mind, on social media, anybody can write or forward anything. There is no fact checking prior to publication. If at all, posts or comments are taken down after publication, often because they are in breach of platform rules. On the contrary, most journalistic news outlets have verification procedures in place in order to filter out factual errors before publication. While legacy news outlets often entertain separate fact-checking departments, such measures are relatively new to social media platforms or, if installed, cannot keep up with the wealth of content produced by users.
DIS 2018 speaker presentation: Melissa Rosenthal, Cheddar A new kind of media for a new generation
Chart of the week: The EU's most trusted news sources Amid the ongoing Cambridge Analytica scandal, Facebook is firmly in the firing line for enabling the spread of disinformation on their platform. Indeed, when it comes to trust in news sources in the EU, a new survey by the European Commission has social networks and messaging apps firmly at the bottom. Only 26 per cent of respondents said they 'totally' or 'tend to' trust sites such as Facebook and Twitter when it comes to news. On the other end of the scale, news broadcast over the radio and televised news are still held in high regard, both are trusted to some degree by 70 and 66 per cent, respectively. The printed news sources aren't far behind with 63 per cent. These findings give legacy publishers and broadcasters an edge over new digital outlets that relay information and news without any trained gatekeepers to filter out the fake news.
Chart of the week: Podcasts - advertisers' new darling Listening to podcasts as a source of information and entertainment has become very popular. According to Nielsen’s newest figures on podcasts, the number of avid podcast fans has risen from 13 million in the fall of 2016 to 16 million in the same period of 2017 in the US. While podcasts have increased their overall reach, the researchers also found that they are a pretty effective advertising medium, measured by lift in purchasing intent. The most effective topical environment seems to be business, where purchasing intent scored an 14 percent increase, followed by news and politics with an 12.8 percent lift. And even in the more niche comedy genre advertising seems to have the potential to pay off. Any publisher who hasn’t yet got a podcast on site should seriously think about getting one up, it might prove lucrative.
FIPP Insider Helsinki speaker presentation: Jan Moberg, TU Media The story of our life – And how we saved it
FIPP Insider Helsinki speaker presentation: Päivi Rissanen, UPM Keys to building a sustainable future
FIPP Insider Helsinki speaker presentation: Rebekah Billingsley, John Brown Media Let’s get physical – How print is getting its sexy back
FIPP Insider Helsinki speaker presentation: Peter Houston The digital media meltdown . Fact or fake news?
FIPP Insider Helsinki speaker presentation: James Hewes, FIPP 9 lessons from the FIPP World Congress
DIS 2018 speaker presentation: Hilmar Mulder, Libelle, Sanoma Saving Libelle
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