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FIPP World Congress 2017 speaker presentation: Nikolay Malyarov, PressReader Advertising deep-dive
FIPP World Congress 2017 speaker presentation: Jacquie Loch, St. Joseph's Media Ad-revenue models for a new world
FIPP World Congress agenda Draft agenda as of 6 October 2017
Chart of the week: Which online video ads are playing all the way through? Online video advertising is picking up. At least in the sense that the completion rate (VCR), instances in which the whole video played through, is up comparing Q2 2017 to Q2 2016 data. Play-through impressions from all devices showed growth, according to a report by Extreme Reach (http://extremereach.com/wp-content/uploads/2017/07/ExtremeReach-video-benchmarks-2017Q2.pdf). Connected TV, which comes closest to traditional TV, is on the forefront, with 94 percent of videos playing all the way through. The TV sets that are connected to the internet make up 18 percent of all relevant impressions. Looking at the numbers for desktop devices - that still serve the most impressions (35 percent) - year-over-year VCR growth is slow, growing just two percentage points to a still solid 68 percent completion rate. The tablet's share of impressions has gone down by 10 percentage points but the completion rate showed a lot of growth (20 percentage points). Mobile has gained in impression share, closing in on desktops, and has shown good growth in completion rate too.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magazine Networks Australia, Passion Response Survey Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magnetic, the New Influencer Ecosystem Overall Winner research campaign of the FIPP Insight Awards 2017. Influencer marketing is increasingly being used in the media mix and this trend only seems set to grow with 84 per cent of marketing professionals worldwide expecting to launch a campaign involving an influencer in the next 12 months. The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer ecosystem and the impact they have in terms of reach and engagement compared to other channels.
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