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advertising strategy

Chart of the week: UK leads European ad revenue for social media The United Kingdom was able to drum up the most social media ad revenue in 2018, according to analysis and forecasts by Statista’s Digital Market Outlook. The UK brought in about US$2.8 billion in revenue solely from advertising on social networks, excluding revenue generated from membership-subscriptions or premium fees. The business model of social media networks largely relies on revenue from ad generation. Among other non-advertisement or marketing related scandals, social media sites, like Facebook, have come under increased scrutiny over who they sell advertisements to, and how they share user data to advertisers. The UK was able to bring in over double the revenue of Germany, the second-place finisher. Germany and France’s social media ad revenue combined does not match the UK’s ad generation abilities. Overall, mobile social media advertising currently surpasses desktop advertising and is forecasted to remain the dominant device for advertisers.
FIPP Insight Awards 2018: #SayYesToLove, Associated Media Publishing, South Africa Shortlisted for the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: MPA Social Media Engagement Factor, MPA - the Association of Magazine Media, USA Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Brand Safety, Trust & Credibility, VDZ, Germany Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Home Truths, Magnetic, UK Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: The Role of Influencers in the Communication of Premium & Luxury Brands, Conde Nast Spain Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: BSR Quality Planner in 2D and 3D, Sanoma Media Netherlands Shortlisted for the Best Multiplatform Insight Award at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Magazine Media. Better. Believe it. MPA - the Association of Magazine Media, USA Shortlisted for the Best Marketing Award at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: A Matter of Trust, Magnetic, UK Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Trusted Brands, Trusted Ads - Sanoma Media Netherlands Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
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