Viewing Resources By Subject - advertising strategy


advertising strategy

FIPP Insight Awards 2019: House & Leisure, Associated Media Publishers, South Africa Shortlisted research campaign of the FIPP Insight Awards 2019. House & Leisure is an interiors and lifestyle media brand that focuses on architecture, interior design, food, arts and culture. Its purpose is to inspire its audience to make the most out of living here (in South Africa) now. In the short term, the House & Leisure magazine brand needed to Rebrand to boost magazine sales offshelf.
FIPP Insight Awards 2019: Conscious Reach, Axel Springer, Germany Shortlisted research campaign of the FIPP Insight Awards 2019. Measuring media effectiveness: Using "conscious reach" as a new approach to analyse, evaluate and optimise media planning strategies and channel decisions.
FIPP Insight Awards 2019: Heart of Britain, TI Media, UK Shortlisted research campaign of the FIPP Insight Awards 2019. This campaign aimed to shine a light on this over looked audience - 35+ C2DE women - using a large scale, mixed methodology approach.
FIPP Insight Awards 2019: Big Mag, MMA - the Dutch Magazine Media Association, The Netherlands Shortlisted research campaign of the FIPP Insight Awards 2019. The campaign takes a dep look at the current role and unique value of magazine brands.
FIPP Insight Awards 2019: Pay Attention, Magnetic, UK Shortlisted research campaign of the FIPP Insight Awards 2019. Pay Attention aimed to get the industry, specifically advertisers and agency planners to pay attention to the strengths of magazines and to change perceptions around the effectiveness and value of the medium.
FIPP Insight Awards 2019: #WakeUp&Create, Condé Nast Spain Shortlisted research campaign of the FIPP Insight Awards 2019. This is a campaign based on emotions and it connects the readerships of various generations with our brands through art and creativity. A campaign that clients would want to keep and collect because they are unique, valuable pieces with stories behind them.
FIPP Insight Awards 2019: Inspiration Points, ARI - the Spanish Magazine Media Association Shortlisted research campaign of the FIPP Insight Awards 2019. The aim of the campaign was to bring magazines closer to professionals working in media agencies.
Chart of the week: UK leads European ad revenue for social media The United Kingdom was able to drum up the most social media ad revenue in 2018, according to analysis and forecasts by Statista’s Digital Market Outlook. The UK brought in about US$2.8 billion in revenue solely from advertising on social networks, excluding revenue generated from membership-subscriptions or premium fees. The business model of social media networks largely relies on revenue from ad generation. Among other non-advertisement or marketing related scandals, social media sites, like Facebook, have come under increased scrutiny over who they sell advertisements to, and how they share user data to advertisers. The UK was able to bring in over double the revenue of Germany, the second-place finisher. Germany and France’s social media ad revenue combined does not match the UK’s ad generation abilities. Overall, mobile social media advertising currently surpasses desktop advertising and is forecasted to remain the dominant device for advertisers.
FIPP Insight Awards 2018: #SayYesToLove, Associated Media Publishing, South Africa Shortlisted for the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: MPA Social Media Engagement Factor, MPA - the Association of Magazine Media, USA Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
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