Viewing Resources By Subject - business strategy

business strategy

Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
FIPP World Congress agenda Draft agenda as of 6 October 2017
Contents page - Innovation in Magazine Media 2017-2018 World Report Index of contents of the FIPP annual report: Innovation in Magazine Media 2017-2018 World Report
Innovation chapter 2017: Editors' note on how to successfully manage radical reorganisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
FIPP World Congress Draft Agenda Exclusive preview for FIPP Members of the working draft as of 24 May 2017 Note: All aspects of the agenda remain subject to change
DIS speaker presentation: John Wilpers, Innovation Media Consulting Top innovations in media, from around the world
FIPP Asia-Pacific speaker presentations: Geoff Tan, SPH Magazines The art of magazine media
Chart of the week: The young read news online, the older watch news on TV It is a truism that the young don’t read anymore, swiping around on their smartphones, probably watching videos all day. It’s just that this isn’t necessarily true. As data collected by the Pew Research Center suggests, the young do read, and they actually read more than the older generations, at least when it comes to the news. However, the young don’t take to paper anymore. Those under the age of 50 go online to get their headline fix. Those who are over 50 years of age show greater affinity to watching their news on television. When they do read, they prefer the newspaper much more than the younger.
Chart of the week: We like emails to spark our interest Email marketing is still one of the most effective ways to get potential consumers interested in a product. What stands true for clothes and sneakers also goes for publishing products. According to data published in a new study by Adobe Digital Insights, the (in digital terms) relatively old-school method of emailing people shows a year-on-year decline, but still is by far the most liked method. Almost 50 per cent of the respondents said they preferred to be contacted this way. Perhaps even more surprisingly, the direct mail comes in second place. Then again, all marketing methods on the rise are digital or semi-digital: apps, social media, text messages and even phone calls.
Go to Full Site