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chart of the week

Chart of the week: By 2021 more than one third of the globe will be on social media Social media is a phenomenon that has first been open to the masses since the launch of platforms like Myspace in the early 2000s. Since then social networks offered a playground for billions of people to share, exchange and discuss content and ideas. As the big players in the IT scene manage to set foot in even more remote regions of our planet, they accelerate our world’s development to a global village by bringing access to social networks. Currently there are more than an estimated 2.62 billion people connected via different social networks, by 2021 the number will rise to over three billion, resembling over one third of the global population.
Chart of the week: Social media users notice spam increase With ongoing discussions about social media’s role in the spread of fake news and hate speech, user awareness about the responsibility of tech giants to manage these problems also rise. Even though Facebook and Twitter recently introduced steps to keep their platforms clean, 47 per cent of respondents of a survey conducted by Hubspot perceived their social media feeds to be more spam-loaded in recent months. This might be due to Facebook’s definition of spam which reads a bit vaguely and does not include for instance fake news. However, 79 per cent of all internet users polled agree that fake news counts as spam.
Chart of the week: Instagram, not Snapchat, is the platform of the hour Every couple of years a new platform comes around and once it reaches a certain degree of popularity, marketers, advertisers and publishers have no choice but to adapt to the new reality. While the rise of Facebook certainly was the most seismic shift the media landscape has seen in the past decade, other platforms have also grown into indispensable tools for brands and publishers. For large parts of the past two years, it seemed like Snapchat would be the next platform that no one could afford to ignore. Having quickly gained popularity it only seemed like a matter of time before it would break through to the mainstream and compete with the likes of Facebook, Twitter and Instagram. However, over the past 12 months Snapchat’s growth has slowed significantly and many people are beginning to ask whether the once innovative social media app was nothing more than a passing fad. In fact, it has been Instagram, not Snapchat, that really had its big breakthrough in the past year. Having implemented, or shamelessly copied as some would argue, Snapchat’s popular Stories feature, Instagram’s simple design appears to be more appealing to the broader public than Snapchat’s sometimes confusing user interface. The platform that Facebook acquired for US$1 billion in 2012 recently passed the one billion active user mark. Meanwhile Snapchat just suffered its first user decline and is stuck below 200 million daily active users. As the following chart shows, Snapchat cannot compete with Facebook’s three social media platforms in terms of user growth and it’s more doubtful than ever if it will ever reach a similar level of adoption.
Chart of the week: YouTube is US teen's number one online platform Facebook is no longer part of the holy trinity of online platforms used amongst US teens as a study from the Pew Research Center shows. Superseded by YouTube, the social media colossus was kicked from the podium in the period between early 2015 and spring 2018. With market penetration of 85 per cent amongst US youngsters and 32 per cent of the respondents stating that it is their most used online platform, YouTube evolved into the most important online platform of the Generation Z. In comparison to the 2015 version of the survey, Facebook lost 20 per cent of its teenage userbase and currently ranks fourth just below Snapchat and Instagram. Even though its third in the share of general teenage usage, Snapchat has the highest share of the respondents who claim to use the multimedia messaging app most frequently.
Chart of the week: The UK's top websites It's no surprise that Google affiliated webpages have been visited by nearly 100 per cent of all Brits with an online connection. But what other sites do they surf in the UK? Websites of the Wikimedia Foundation only seem to be known by every second British citizen. The most visited native British sites are BBC related webpages, some 86 per cent have visited one of their internet presences.
Chart of the week: The price tag attached to data breaches A recent poll showed that of major US internet companies, Twitter is the least trusted when it comes to keeping data secure. Of course, no company has a fail-safe method of data protection and the consequences of a leak can be severe. As well as the negative effect on public image and reputation, the infographic below shows the average monetary cost of a data breach. As reported by IBM Security and the Ponemon Institute, the costs are the highest in the US with the average incident coming with a price tag of US$7.91 million. Although one may assume that such leaks are always caused by criminal activity, 25 per cent of the cases examined were actually due to human error.
Chart of the week: Digital news subscriptions are a potent revenue generator As a media company, building a sustainable digital business model relying on monthly subscriptions for a long time seemed like a fantasy. But as our chart shows, the New York Times, next to other national and international news media brands, gives proof to a concept which for many is the key to survival for independent journalism. Whilst international English language newspapers like the New York Times or the the Wall Street Journal are topping the list subscriber-wise, the ranking shows that digital subscriptions also are a valid tool for national newspapers to generate revenue. Ranking fifth, Germany’s Bild boasts almost 400,000 subscribers - each paying the equivalent of US$5.83 per month. This week's chart comes from the first ever Global Digital Subscription Snapshot, a research produced by FIPP and CeleraOne:
Chart of the week: The acceptance of paying for news is growing worldwide Making users pay for online news content isn’t impossible – but remains difficult. While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that become more and more accepted globally. However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models.
Chart of the week: Is TV's reign nearing its end? Averaging almost eight hours a day, people around the world spend more time consuming media than ever before. That’s according to data recently published by Zenith, which also points out an interesting trend in media consumption. For decades, TV was the undisputed number one in terms of daily media usage, and it still is. However, as internet consumption (both mobile and desktop) has risen sharply over the past decade, it looks as though TV’s reign could soon be coming to an end. According to Zenith's latest media consumption forecast, the gap in daily consumption, which was 27 minutes last year, could shrink to just 13 minutes this year and completely vanish by 2019. In line with the old advertising adage “money follows eyeballs”, online advertising expenditure is also on the rise and, according to Zenith, surpassed TV ad spending for the first time in 2017.
Chart of the week: How public and journalists' views on the media's duties diverge Journalists have an exact idea of the civic duties their trade must fulfil. But as a survey by the Media Insight Project found, these ideas are diverging from the public opinion of a journalist’s duties. Even though the news caste and the public can agree that the news landscape shall remain neutral, be fair to every side and shall check facts, it’s the journalist’s exclusive opinion that they must act as a watchdog for those in power and provide different ways to interpret a certain topic. However, these duties are of lower priority to the public.
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