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Digital

Innovation chapter 2017: Messaging apps & chatbots Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
DIS2017 speaker presentation: Agustino Fontevecchia, Editorial Perfil How digital disruption fosters innovation and creates opportunities for Latin American publishers
Contents page - Innovation in Magazine Media 2017-2018 World Report Index of contents of the FIPP annual report: Innovation in Magazine Media 2017-2018 World Report
Innovation chapter 2017: Editors' note on how to successfully manage radical reorganisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
Chart of the week: What's growth going to look like in the digital arena? The biggest challenge for advertising professionals and marketers in the online world is stay on top of an ever shifting marketplace. Things might have become a little more predictable in recent years but are still less so than in the offline ad world. Technological changes still make digital advertising a shifty business. However, some trends and proportionate market shares are likely to prevail and develop in a predictable manner. One thing most observers are pretty sure of is that the digital ad market will in the foreseeable future show no signs of saturation. According to the Digital Market Outlook by Statista (https://www.statista.com/outlook/216/100/digital-advertising/worldwide#), the total worldwide digital ad revenue in 2017 is likely to stand at more than $227 billion. This figure could increase by more than 46 percent to $332 billion in four years' time. Some argue that social media advertising will likely grow disproportionately faster than the rest and might end up taking a bigger share than conservative estimates predict. However, from today's vantage point it seems to be a safe bet search ads will continue to account for the biggest chunk of digital ad revenue, making up 40 percent share of the total revenue.
DIS2017 speaker presentation: Jennifer Brandel, Hearken Partnering with audiences to take storytelling to a powerful new level
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