Viewing Resources By Subject - Insight


Insight

FIPP Insight Awards 2018: #SayYesToLove, Associated Media Publishing, South Africa Shortlisted for the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: MPA Social Media Engagement Factor, MPA - the Association of Magazine Media, USA Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Brand Safety, Trust & Credibility, VDZ, Germany Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Home Truths, Magnetic, UK Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: The Role of Influencers in the Communication of Premium & Luxury Brands, Conde Nast Spain Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Magazine Media. Better. Believe it. MPA - the Association of Magazine Media, USA Shortlisted for the Best Marketing Award at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: A Matter of Trust, Magnetic, UK Shortlisted for the Best Insight Project B2B at the FIPP Insight Awards 2018.
FIPP Insight Awards 2018: Fuel the Funnel, Dennis/Immediate/Bauer/Haymarket collaboration Shortlisted for the Best Commercial Outcome at the FIPP Insight Awards 2018.
Chart of the week: Mobile first for the news industry Smartphones are the main motor for growth in web traffic across all industries. Overall, there has been a 68 per cent increase in traffic from smartphones in the United States since 2015. Data compiled by Adobe Analytics (https://www.slideshare.net/adobe/adobe-mobile-trends-refresh-q2-2017?ref=http://www.cmo.com/adobe-digital-insights/articles/2017/9/8/media-and-entertainment-study-on-consumer-behavior-adi-.html) also holds a clear message for all publishers involved in distributing news: mobile first all the way! Although this isn't a radically new insight, the pace at which this transformation seems to be taking place still is astounding. For large US companies in the news segment Adobe has measured a 52 per cent increase in smartphone visits year-over-year for Q2 2017. National news also shows the biggest growth for traffic from tablets. Media and entertainment shows below than average growth, with an increase of eight per cent for mobiles. This is also due to the fact that this sector already stands at an overall 58 per cent mobile share for Q2 2017, the highest share for all industries. Adobe tracked more than 150 billion visits to or launches of 400 large company sites and apps since January 2015.
Chart of the week: 'Media and entertainment' is the second most launched app category In the first half of 2017 there were close to 16 monthly app launches per user on average worldwide. According to data analysis firm Localytics (https://www.localytics.com/lp/cheat-sheet-overall-app-benchmarks-h1-2017/), the most used apps are in the social media category. The second best performing type of apps were in the media and entertainment segment. According to Localytics, whose numbers are based on data from more than 37,000 apps, the session length amounted to 4.63 minutes per month, which is the average time spent in an individual app across all sessions per month. The total amount of time spent in apps throughout the month amounts to 73.57 minutes.
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