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magazines

FIPP Insight Awards 2019: Conscious Reach, Axel Springer, Germany Shortlisted research campaign of the FIPP Insight Awards 2019. Measuring media effectiveness: Using "conscious reach" as a new approach to analyse, evaluate and optimise media planning strategies and channel decisions.
FIPP Insight Awards 2019: Heart of Britain, TI Media, UK Shortlisted research campaign of the FIPP Insight Awards 2019. This campaign aimed to shine a light on this over looked audience - 35+ C2DE women - using a large scale, mixed methodology approach.
FIPP Insight Awards 2019: Big Mag, MMA - the Dutch Magazine Media Association, The Netherlands Shortlisted research campaign of the FIPP Insight Awards 2019. The campaign takes a dep look at the current role and unique value of magazine brands.
FIPP Insight Awards 2019: Pay Attention, Magnetic, UK Shortlisted research campaign of the FIPP Insight Awards 2019. Pay Attention aimed to get the industry, specifically advertisers and agency planners to pay attention to the strengths of magazines and to change perceptions around the effectiveness and value of the medium.
FIPP Insight Awards 2019: #WakeUp&Create, Condé Nast Spain Shortlisted research campaign of the FIPP Insight Awards 2019. This is a campaign based on emotions and it connects the readerships of various generations with our brands through art and creativity. A campaign that clients would want to keep and collect because they are unique, valuable pieces with stories behind them.
FIPP Insight Awards 2019: Inspiration Points, ARI - the Spanish Magazine Media Association Shortlisted research campaign of the FIPP Insight Awards 2019. The aim of the campaign was to bring magazines closer to professionals working in media agencies.
Chart of the week: Fashion mag ads become more diverse For a long time, minorities were less visible in fashion advertising. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour. As this infographic shows, the share of models of colour featured in advertisements in fashion magazines is rapidly growing. Whilst three years ago only around a sixth of all ads featured models of colour, the fall 2017 campaigns were more diverse, almost one third of the ads featured non-white models. Campaigns featuring ethnic minorities are en vogue which is due to the realisation that reflecting diversity is more important each day. There's still a long way to go, but looks like a good start. http://www.thefashionspot.com/runway-news/762095-diversity-report-fall-2017-ad-campaigns/
FIPP Membership Application Form 2018 Join FIPP, benefits, dues rates & application form.
Innovation chapter 2017: Monetisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. How the heck do you make money from magazine media these days?
Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
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