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magazines

Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
FIPP World Congress 2017 speaker presentation: Linda Thomas Brooks, MPA The enduring power of magazine media
FIPP World Congress 2017 speaker presentation: Julia Jäkel, Gruner + Jahr Magazine media in 2020
FIPP World Congress 2017 speaker presentation: Christian Kallenberg, We Like Mags The power of ‘touch & feel’ in a world of ‘swipe & scroll’
Innovation chapter 2017: Messaging apps & chatbots Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
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