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Chart of the week: Fashion mag ads become more diverse For a long time, minorities were less visible in fashion advertising. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour. As this infographic shows, the share of models of colour featured in advertisements in fashion magazines is rapidly growing. Whilst three years ago only around a sixth of all ads featured models of colour, the fall 2017 campaigns were more diverse, almost one third of the ads featured non-white models. Campaigns featuring ethnic minorities are en vogue which is due to the realisation that reflecting diversity is more important each day. There's still a long way to go, but looks like a good start. http://www.thefashionspot.com/runway-news/762095-diversity-report-fall-2017-ad-campaigns/
FIPP Membership Application Form 2018 Join FIPP, benefits, dues rates & application form.
Innovation chapter 2017: Monetisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. How the heck do you make money from magazine media these days?
Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
FIPP World Congress 2017 speaker presentation: Linda Thomas Brooks, MPA The enduring power of magazine media
FIPP World Congress 2017 speaker presentation: Julia Jäkel, Gruner + Jahr Magazine media in 2020
FIPP World Congress 2017 speaker presentation: Christian Kallenberg, We Like Mags The power of ‘touch & feel’ in a world of ‘swipe & scroll’
Innovation chapter 2017: Messaging apps & chatbots Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
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