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media

FIPP Insight Awards 2019: Conscious Reach, Axel Springer, Germany Shortlisted research campaign of the FIPP Insight Awards 2019. Measuring media effectiveness: Using "conscious reach" as a new approach to analyse, evaluate and optimise media planning strategies and channel decisions.
FIPP Insight Awards 2019: Heart of Britain, TI Media, UK Shortlisted research campaign of the FIPP Insight Awards 2019. This campaign aimed to shine a light on this over looked audience - 35+ C2DE women - using a large scale, mixed methodology approach.
FIPP Insight Awards 2019: Big Mag, MMA - the Dutch Magazine Media Association, The Netherlands Shortlisted research campaign of the FIPP Insight Awards 2019. The campaign takes a dep look at the current role and unique value of magazine brands.
FIPP Insight Awards 2019: #WakeUp&Create, Condé Nast Spain Shortlisted research campaign of the FIPP Insight Awards 2019. This is a campaign based on emotions and it connects the readerships of various generations with our brands through art and creativity. A campaign that clients would want to keep and collect because they are unique, valuable pieces with stories behind them.
FIPP Insight Awards 2018: BSR Quality Planner in 2D and 3D, Sanoma Media Netherlands Shortlisted for the Best Multiplatform Insight Award at the FIPP Insight Awards 2018.
FIPP Membership Application Form 2018 Join FIPP, benefits, dues rates & application form.
Innovation chapter 2017: Monetisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. How the heck do you make money from magazine media these days?
Meredith to acquire Time Inc. Creates premier media and marketing company serving 200 million American consumers
Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
Chart of the week: Media side of ad campaigns grows more important Running an ad campaign is a pretty intricate undertaking. Many variables contribute to either success or failure. In general, you can discern three broad parts you need to consider. Firstly, you have the actual creative good, the advertisement itself. Secondly, you have the media planning aspect, as you need to decide how, where and when to get the ad out. Last but not least, as you don't start at zero, but are most likely working with an established brand, you have preexisting specifics (e.g. price or brand penetration). According to a recent study by Nielsen, there is a shift taking place as to which aspect is deemed how important in contributing to a lift in sales. While the creative aspect of the campaign still is the most important factor (49 per cent), ten years ago this side of the campaign was thought to contribute up to 65 per cent. Nielsen argues due to breakthroughs in data and technology "media is playing a much larger role than before." 500 packaged goods campaigns were considered for the study. https://www.ncsolutions.com/wp-content/uploads/2017/09/NCS_Five-Keys-to-Advertising-Effectiveness.pdf
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