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media

Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
Chart of the week: Media side of ad campaigns grows more important Running an ad campaign is a pretty intricate undertaking. Many variables contribute to either success or failure. In general, you can discern three broad parts you need to consider. Firstly, you have the actual creative good, the advertisement itself. Secondly, you have the media planning aspect, as you need to decide how, where and when to get the ad out. Last but not least, as you don't start at zero, but are most likely working with an established brand, you have preexisting specifics (e.g. price or brand penetration). According to a recent study by Nielsen, there is a shift taking place as to which aspect is deemed how important in contributing to a lift in sales. While the creative aspect of the campaign still is the most important factor (49 per cent), ten years ago this side of the campaign was thought to contribute up to 65 per cent. Nielsen argues due to breakthroughs in data and technology "media is playing a much larger role than before." 500 packaged goods campaigns were considered for the study. https://www.ncsolutions.com/wp-content/uploads/2017/09/NCS_Five-Keys-to-Advertising-Effectiveness.pdf
Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
FIPP World Congress 2017 speaker presentation: Linda Thomas Brooks, MPA The enduring power of magazine media
FIPP World Congress 2017 speaker presentation: Megan Murphy, Bloomberg Businessweek Why Bloomberg Media put Businessweek at the heart of its media strategy
FIPP World Congress 2017 speaker presentation: Julia Jäkel, Gruner + Jahr Magazine media in 2020
Innovation chapter 2017: Messaging apps & chatbots Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
FIPP Management Board Members of the FIPP Steering Committee and Management Board as at 9 October 2017.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
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