Viewing Resources By Subject - mobile


Mindset matters Why understanding the mobile mindset is paramount in the attention economy
Chart of the week: Ecommerce is up and poised for further growth Worldwide, ecommerce growth is primarily being driven by consumers using their mobile devices, phones and tablets, to acquire goods and services. According to eMarketer estimates, retail ecommerce sales reached US$2.3 trillion in 2017, a 23.2 per cent increase over the previous year. The mobile share stood at 58.9 per cent, or $1.4 trillion. In 2021, mobile ecommerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 per cent) of ecommerce sales. “A majority of first-time digital buyers are now completing transactions via mobile devices, specifically smartphones,” eMarketer elaborates. As this mobile savvy audience matures, “their purchase frequency and amount spent online will only increase.” The data covers products or services purchased via mobile devices, regardless of the method of payment or fulfilment. It excludes travel and event tickets. Publishers too, will have to keep concentrating on mobile first strategies, as this is where the consumers are mingling and spending.
Innovation chapter 2017: Mobile - precision content Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report. Forget digital first & mobile-first content; It's time for precision content
FIPP World Congress agenda Draft agenda as of 6 October 2017
Chart of the week: Mobile first for the news industry Smartphones are the main motor for growth in web traffic across all industries. Overall, there has been a 68 per cent increase in traffic from smartphones in the United States since 2015. Data compiled by Adobe Analytics ( also holds a clear message for all publishers involved in distributing news: mobile first all the way! Although this isn't a radically new insight, the pace at which this transformation seems to be taking place still is astounding. For large US companies in the news segment Adobe has measured a 52 per cent increase in smartphone visits year-over-year for Q2 2017. National news also shows the biggest growth for traffic from tablets. Media and entertainment shows below than average growth, with an increase of eight per cent for mobiles. This is also due to the fact that this sector already stands at an overall 58 per cent mobile share for Q2 2017, the highest share for all industries. Adobe tracked more than 150 billion visits to or launches of 400 large company sites and apps since January 2015.
Chart of the week: The smartphone duopoly Back in 2010, the smartphone market was quite fragmented. BlackBerry was still going strong, Symbian was present on millions of Nokia phones and Samsung was still experimenting with its own operating system, Bada. For app developers and publishers alike, it wasn’t easy to decide which platforms to support and which ones to ignore. Nowadays, things are much easier as there are basically just two relevant smartphone platforms left. As our chart from Statista illustrates, devices running Android and iOS accounted for more than 99 per cent of global smartphone sales in 2016, according to market research firm Gartner. All other platforms, including former market leaders BlackBerry and Microsoft’s Windows Phone have been rendered all but irrelevant.
[Chart of the week] Smartphones: Where do you read your news? Many people aren’t necessarily on the go when they use their mobile to keep informed. According to a recent report by Reuters Institute (, 46 per cent of respondents who use smartphones to access news do so in their bedroom. Albeit other places are pretty popular too. As the below chart shows, many people also browse the news in their bathroom - or rather sitting on the toilet (36 per cent). The smartphone becomes a truly mobile informational device when people use it to access news while commuting (42 per cent). This basically indicates that the smartphone really is a constant companion we have with us no matter where we go.
FIPP World Congress 2017 agenda Agenda for the Day 1 and Day 2 speaker programme (as of 4 September 2017). FIPP World Congress 2017 9-11 October 2017 Tobacco Dock, London
DIS2017 speaker presentation: Ian James, Verve Mobile How millennials and Gen Z are impacting mobile consumption and culture
Chart of the week: App usage still growing, but unevenly n the ten years since the inception of the smartphone, the handy programs that go with it have shown to be a staggering growth market. As research by Flurry shows (, app usage is still on the rise. For 2016 usage measured in sessions showed an average year-on-year growth of 11 percent. However, growth has become uneven and for the first time Flurry recorded some app usage falling off for certain categories. The world of messaging & social (Facebook, WhatsApp et al.) is still showing strong growth. Measured in time spent messaging & social grew 394 percent. Sports apps (e.g. watching live sports) came in second best. Health & fitness apps, of the likes that guide you through your exercises or track your achievements, fared well too. Other app usage is down. Most notably in the field of personalisation that allow you to customise your mobile. The darling of the mobile industry, gaming, lost out too! Also, the world of news & magazines is showing signs of slight cooling. “With news and magazines sessions down 5 percent and music, media and entertainment up only 1 percent, it’s safe to say that social has absorbed the media industry.” Flurry tracked 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions.
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