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Viewing Resources By Subject - native advertising


native advertising

FIPP World Congress 2017 speaker presentation: Carla Faria, The Foundry Building native advertising that audiences trust
FIPP World Congress 2017 speaker presentation: Jesper Laursen, Native Advertising Institute Top native advertising trends in magazine media
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
Chart of the week: Native's going through the roof Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar (https://resources.mediaradar.com/thankyoufordownloading_consumeradtrends?submissionGuid=0f2cb784-de6c-40a3-96ac-a03168bfbafd), the number of advertisers flocking to this form of advertising is up 74 per cent in Q1 2017. The report lists two more winners: email with an increase of 28 per cent and mobile gaining eight per cent. The biggest decline was registered in programmatic advertising, going down 12 per cent - probably due to advertisers seeking more control over where their ads are placed in the confusingly huge digital advertising market. Also, the overall number of advertisers placing digital ads is down by eight per cent.
Magnetic: Metrics that Matter 2016 presentation Presentation at Sparks on 27 September 2016 of the Magnetic research commissioned with Carat to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Magnetic: Metrics that Matter 2016 Report Full report of the Magnetic research commissioned with Carat in the UK to look at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
MPA Magazine Media Factbook 2016/17 The definitive source of magazine media research in the US from MPA - the Association of Magazine Media. Derived from third-party sources and MPA’s own research and data collection information. Published August 2016. 92 pages.
Native Advertising Trends 2016 - The Magazine Media Industry Research report by FIPP and the Native Advertising Institute (NAI)
Innovation 2016 chapter: How to succeed at native advertising Innovation 2016 chapter download on how to succeed at native advertising: Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all the readers you fool and hundreds of their friends.
FIPP London speaker presentation: Jesper Laursen, Native Advertising Insititute Trends in native advertising: Results from an exclusive research project conducted by the Native Advertising Institute for FIPP London
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