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Chart of the week: China's parallel online universe When people in the Americas, in Europe or many other parts of the world go online, they mostly use the same services and platforms. U.S. companies such as Google, Facebook and Amazon are so dominant in their respective fields, that most people consider them global market leaders. There is one major market however, where the internet looks entirely different and hardly anyone uses the services that are ubiquitous in the Western world, and that is China. Favoured in part by the Chinese governments’ censorship practices and in part by cultural differences, a parallel online universe exists behind what is often playfully referred to as the “Great Firewall”. The following chart from Statista illustrates of how domestic players are miles ahead of their US competitors in the Chinese markets for web search, social media and ecommerce.
Digital Innovators' Summit 2016 Special Report This FIPP Insight Special Report, compiled by Ashley Norris and Sadie Hale, highlights some of the key discussions from the FIPP/VDZ Digital Innovators' Summit which took place 21-22 March 2016 in Berlin, Germany.
OPPA Building Brands in a Digital Age The Belgian Online Professional Publishers Association (OPPA) shows magazine media is a trusted source of information for consumers.
From Washington to Brussels and beyond: the story of Politico Politico is well known in the US, and many places elsewhere in the world for its incisive, cutting edge journalism and its real impact on global decision-makers. But within the industry it is also known for its sharp commercial development, including offering the likes of Politico Pro, and more recently, in partnership with Axel Springer, launching Politico Europe, its first foray into creating a geography-specific extension of the brand. Get a front row seat as John Harris takes you on the Politico journey.
Creating Native Experiences Across the Mobile Web Positioned at the intersection of video, social, native & mobile, Unruly uses emotional audience data and inherently viewable video formats to massively increase viewer engagement, brand performance & publisher revenues. With comScore reporting that fewer than half of all video ads are actually seen by users, marketers are searching for ways to create compelling content that is relevant to users and served in brand safe environments. Through its work on both the publisher and advertiser side, Unruly is able to address the needs of both parties while remaining committed to industry best practices.
2015 Magazine Media Factbook MPA – The Association of Magazine Media's 2015 Magazine Media Factbook, the US industry's definitive compilation of magazine media research and statistics. Includes graphics with data from the Magazine Media 360° Brand Audience Report, plus figures and trends from third-party sources demonstrating the growth, vibrancy and appeal of print and digital editions, magazine brand apps, and social media.
Native advertising works best on premium websites, such as magazine sites: AOP/Amanda Wigginton, Director of Insight, Time Inc, UK Speaker presentation from the FIPP Insight Forum 2015 held 18-19 May 2015 in Amsterdam, The Netherlands. A new survey from the UK Association of Online Publishers (AOP).
Editorial content websites: Lutz Druge, Senior Director of Print & Digital Media, VDZ, Germany Speaker presentation from the FIPP Insight Forum 2015 held 18-19 May 2015 in Amsterdam, The Netherlands. Websites written by professional journalists offer a better advertising environment than other websites, and they influence positively the perception of brands advertised there.
The Rules of Attraction: David Brennan, Insight Consultant, Magnetic, UK Speaker presentation from the FIPP Insight Forum 2015 held 18-19 May 2015 in Amsterdam, The Netherlands. How magazines enhance relationships between readers and advertisers
Connected Consumers 2: Amanda Wiggington, Director of Insight, Time Inc, UK Speaker presentation from the FIPP Insight Forum 2015 held 18-19 May 2015 in Amsterdam, The Netherlands.
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