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Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
Chart of the week: Facebook nation is more populous than China Facebook has just released its quarterly earnings, beating analyst's predictions. While revenue was up, standing at $9.32 billion for Q2, the number of users now tops 2 billion. As our infographic by Statista shows, there are more monthly active users (MAU) on Facebook than there are people living in the world's most populous nation, China. Twitter for is part can claim to have slightly more users than the United States has inhabitants. Overall, almost half of the world's population is online.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magazine Networks Australia, Passion Response Survey Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
FIPP Insight Awards 2017: Magnetic, the New Influencer Ecosystem Overall Winner research campaign of the FIPP Insight Awards 2017. Influencer marketing is increasingly being used in the media mix and this trend only seems set to grow with 84 per cent of marketing professionals worldwide expecting to launch a campaign involving an influencer in the next 12 months. The influencer ecosystem is evolving, with brands exploring new strategies and commercial opportunities. Magnetic set out to explore the role of magazine media in this new influencer ecosystem and the impact they have in terms of reach and engagement compared to other channels.
Chart of the week: Almost one third of the world uses social networks This year almost one third of the world's 7.55 billion inhabitants will be using social media. 2.46 billion social media users equal 71 percent of the world's total internet users, according to research by eMarketer (http://www.fipp.com/news/insightnews/emarketer-worldwide-social-network-users-forecast). This said, the research company also predicts a decline in social media penetration due to slowing growth: While year-on-year growth stood at 8.2 per cent for 2017 the share is set to drop by half to 4 per cent year-on-year growth in 2021. The penetration rate therefore will creep up two percentage points to 73 per cent by 2021. (The source counted in all people who use social media via any device at least once a month.)
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