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social media

Chart of the week: Facebook is still the fastest growing social media network It may not be as hip as Snapchat or Instagram, but Facebook is still a must-have channel for publishers trying to reach a large audience. The world’s largest social network just keeps on growing and now has more than 2.07 billion users around the world. Facebook may seem like the slow behemoth that can no longer keep up with the explosive growth of younger platforms, but in fact no other social media platform added more users than Facebook over the past two years. As the following chart by Statista shows, Facebook added 527 million monthly active users in the past two years – that is considerably more than Twitter’s entire user base (330 million). And it’s not just sheer size that speaks for Facebook. According to a survey conducted by the Audience Project in the United States, Facebook is also the most engaging social media platform. Fifty-three per cent of the respondents said that they open the Facebook app at least several times a day. Snapchat only reaches 34 per cent in that regard.
FIPP World Congress 2017 speaker presentation: Rui (Yuri) Ou, Linkup China What user innovation on WeChat can teach publishers
Innovation chapter 2017: Messaging apps & chatbots Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
Chart of the week: China's parallel online universe When people in the Americas, in Europe or many other parts of the world go online, they mostly use the same services and platforms. U.S. companies such as Google, Facebook and Amazon are so dominant in their respective fields, that most people consider them global market leaders. There is one major market however, where the internet looks entirely different and hardly anyone uses the services that are ubiquitous in the Western world, and that is China. Favoured in part by the Chinese governments’ censorship practices and in part by cultural differences, a parallel online universe exists behind what is often playfully referred to as the “Great Firewall”. The following chart from Statista illustrates of how domestic players are miles ahead of their US competitors in the Chinese markets for web search, social media and ecommerce.
Chart of the week: Facebook nation is more populous than China Facebook has just released its quarterly earnings, beating analyst's predictions. While revenue was up, standing at $9.32 billion for Q2, the number of users now tops 2 billion. As our infographic by Statista shows, there are more monthly active users (MAU) on Facebook than there are people living in the world's most populous nation, China. Twitter for is part can claim to have slightly more users than the United States has inhabitants. Overall, almost half of the world's population is online.
FIPP Insight Awards 2017: Time Inc. UK, TRESemmé Beauty Full Volume Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: Time Inc. UK, Developing the Native Story Silver Winner research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: NEWBASE, The Format Effect Series Silver Winner of the research campaign of the FIPP Insight Awards 2017.
FIPP Insight Awards 2017: The Economist Group, Thought Leadership Disrupted: New rules for the content age Silver Winner research campaign of the FIPP Insight Awards 2017. The Economist Group and Hill & Knowlton Strategies set out to better understand the current state of content marketing aimed at business executives. They did this by undertaking research to explore the impact of the phenomenal increase in content from publishers, brands and agencies, particularly as it relates to thought leadership, on both the executives who consume it and the marketers who are trying to reach them.
FIPP Insight Awards 2017: Time Inc. UK, Live the Passion Gold Winner research campaign of the FIPP Insight Awards 2017. The Passion Response Study looked at general data on who reads magazines online and offline, the overlap between online and offline , time spent and other metrics, but it also delved deeper by title genre to look at the data across fashion , home, health, food , lifestyle and weekly titles online and offline. In addition, the ad recall section covered the implications on the path to purchase.
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