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2018 Global Digital Subscription Snapshot Report Digital subscription revenue displacing digital advertising as a core revenue stream In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging the emotional connection to a brand.
Chart of the week: Paywalls and the acceptance of paying for news Making user pay for online news content isn’t impossible – but remains difficult. While many news outlets are still hesitant to charge their users, data compiled by the Reuters Institute for the Study of Journalism (RISJ) indicates that in some countries paywalls can be a potent tool to tackle declining revenues. However, the willingness to pay for news differs by region. Whilst people in Nordic countries are highly interested in paid for subscriptions, the United Kingdom has the least penetration of online subscriptions and other forms of pay-to-view models. When asked why, 54 per cent of respondents said that there were enough free sources to get news from. http://www.digitalnewsreport.org/survey/2017/paying-for-news-2017/
FIPP World Congress 2017 speaker presentation: Geoff Ramsey, eMarketer Building a pure-play B2B subscription model from the ground up
FIPP World Congress 2017 speaker presentation: Bård Farstad, eZ Systems Agility and experimentation for a successful subscription businesses
FIPP World Congress 2017 speaker presentation: Michael Brunt, The Economist Building subscription revenue
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