Viewing Resources By Subject - tablets


Auto Bild Tablet Study, Axel Springer, Germany Awards entry for the FIPP Insight Awards 2015, full submission. The advertising impact of in-app tablet ads compared with print and websites.
World Digital Media Factbook: Mobile, tablets and apps Chapter 4 of the World Digital Media Factbook 2014/15 presents ownership, demographics and usage on mobile, tablets and apps; digital hotspots; top markets and more.
Delving into the opportunity for tablet magazine advertising - An analysis of the GFK Starch Data Research agency GfK MRI, USA, measured the impact of more than 14,000 ads in tablet editions of magazines. Authors: Michal Galin, Jana Slaten, Valerie Veith, GfK MRI. Britta Cleveland, Meredith Corporation.
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