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trends

Native Advertising Trends 2017 - The Magazine Media Industry 2nd annual survey on native trends in the magazine industry. Published by the Native Advertising Institute and FIPP.
Innovation chapter 2017: Editors' note on how to successfully manage radical reorganisation Chapter from the 8th FIPP Innovation in Magazine Media 2017-2018 World Report.
Innovation 2016 chapter: Culture Innovation starts with the leader. Without leadership, training, and rewards, innovation will not happen. Free download of the Culture chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report
Innovation 2016 chapter: Small data How to use data to solve all your problems. Free download of the Small Data chapter from the FIPP Innovation in Magazine Media 2016-2017 World Report.
Chart of the week: How confusing is fake news and who is responsible? Made-up news has been a major talking point this year. The issue was highlighted during and after the U.S. presidential elections in November. According to a survey by Pew Research Center, most Americans suspect that so-called fake news aren’t just a nuisance but are having a real impact. About two-in-three adults (64 percent) say fabricated stories cause a great deal of confusion about the basic facts of current issues and events. And it seems the responsibility to counter such fake news lies more-or-less evenly distributed between the general public, the government and the social media platforms who are used to spread the fake stories, according to those surveyed. http://www.journalism.org/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion/
Chart of the week: What audiences think about native ads Native advertising is here to stay. It has become a crucial part of many publishers’ business models. Native ads can best be described as sponsored articles or videos that resemble traditional editorial work but indeed are paid for content. However, some fear audiences could be misled into thinking they were actually consuming independent journalism, not realising that somebody has a vested business interest in what they’re consuming. In a time and age when sound business models for financing online publishing are scarce, native ads are a shimmer of hope - and already account for a big chunk of digital ad revenue. U.S. technology company Contently, in conjunction with the Tow-Knight Center for Entrepreneurial Journalism and Radius Global Market Research, asked audiences what they thought could help foster trust and make native advertising acceptable. https://contently.com/strategist/2016/12/08/native-advertising-study/
Chart of the week: Creativity counts, but please be productive while you're at it Being creative is seen as the most important characteristic employers look for these days in an employee. Thinking outside the box is all that matters on the mission to perpetual renewal and innovation. However, research by Adobe underscores that while creativity is seen as an important feature at work, at the end of the day it is productivity that counts. Something you can evaluate in numbers.
Chart of the week: Search and social squeeze publishers out of referral game Chart of the week: Search and social squeeze publishers out of referral game According to data dug out by Australian communications consultancy firm Activate, publishers have been squeezed out of the referral game. This means, for example, that traffic to news websites doesn’t come from other news websites, but through non-news channels like search engines and social media. While two years ago news sites still accounted for nine per cent of referral traffic, this share has virtually vanished into nothingness this year. For publishers this doesn’t necessarily need to be a bad thing, as long as there’s enough incoming traffic from elsewhere. Being the final digital destination arguably is more important than being the trafficker. An all-inclusive online marketing strategy would have to consider social media and search engines foremost, and also look at aggregating sites.
Innovation 2016 chapter: Distribution models How to distribute your content where you readers are. Chapter extract from FIPP's Innovation in Magazine Media 2016-2017 World Report
Chart of the week: Digital single-copy sales and subs doing well Magazine circulation continues to shift from print to digital. In the news magazine segment single-copy sales are doing rather well. The numbers for digital subscriptions are showing slight growth. However, Pew Research Center doesn’t see cause for outright celebration yet, as the “true strength of that growth is hard to gauge as much of it is tied to new accounting rules as well as greater use of platforms that bundle access to multiple magazines.” This in turn may be more of a financial benefit to readers than publishers. Nevertheless, this is still good news of sorts in times when sales and subs of printed copies are stagnant or in decline. http://www.journalism.org/2016/06/15/news-magazines-fact-sheet/
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