The Innovation in Magazine Media 2015-2016 World Report was launched on 23 March 2015 at the FIPP/VDZ/eMediaSF Digital Innovators Summit in Berlin. The 6th edition features more ground-breaking innovations case studies, interviews and reports.
“The 2015-16 World Report is the most in-depth book about creative thinking that we have ever published. We zero in on the top ten categories of innovation that can have the biggest, most immediate impact on the future of magazine media,” says John Wilpers. John is co-editor and famed co-presenter along with Juan Señor, of the Innovation World Report at the Digital Innovators Summit.
John said that: “The 2015-2016 World Report is an operating guide that challenges and inspires readers to empower their businesses to meet the challenges ahead.”
Topics include: successful advertising strategies - covering mobile, native, programmatic and digital ad fraud; e-newsletters; events, print innovations and magazines making a buzz.
Blippar provides interactive content, polls, videos and charts to the book via the free Blippar app.
The digital edition is made available thanks to PressReader.
Contact Helen Bland at FIPP for further details.