ConeQtia, Asociación de Prensa Profesional y Contenidos Multimedia
On March 24, CONEQTIA (formerly the APP) elected a new board of directors. With Eduardo Garcia as President, he shall be responsible for implementing strategic changes that saw the APP become ConeQtia late last year. The first action adopted in line with these changes has been to design an ambitious training program divided into six blocks, one for each medium: paper, audiovisual, professional meetings, web, and mobile phone newsletter. Each of these six blocks are divided into three levels: two levels of operation for editors and sales force and a strategic one aimed at the editor. The strategic level includes as an inseparable part of the session a meeting led by an expert consultant between publishers and potential business partners, suppliers and new customers bags. CONEQTIA, conscious of its role as guarantor of the values of rigor, accuracy and independence that have always distinguished its content partners dedicated to B2B, faces the challenge of opening the multiple supports provided by new technologies and has therefore been proposed exercise self-regulatory function.
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