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  • Time Inc. UK acquires advertising solutions company Collective Europe Time Inc. UK has acquired Collective Europe Limited, which trades as Collective UK, a provider of premium digital creative advertising solutions. Terms of the deal have not been disclosed. Published 14 July 2016 Industry News
  • Ad blocking hits Asia Pacific region Ad blocking software is becoming more prevalent, but not in the way many industry experts predicted. This was the key takeaway from the webinar delivered by Johnny Ryan, head of ecosystem at Pagefair, on the state of the ad blocking to attendees from across the media industry. Published 05 July 2016 Features
  • Report reveals triple-digit growth in programmatic advertising market Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across Europe. The major study shows that, from January to December 2015, spending climbed 121.35 per cent across Europe, down from 250 per cent growth in 2014, with that the bulk of the growth occurring throughout the 2015 Christmas holiday season. Published 07 June 2016 Insight News
  • Strategies to combat ad blocking and increase ad effectiveness One of the key issues for many delegates at the Digital Innovators' Summit is how to deal with the problems caused by ad blocking? What can publishers actively do to recoup some of the revenue that they are losing? How do publishers regain communication with their readers? Should they talk directly to companies like Eyeo, which own the world’s leading ad blocking programme Adblock Plus? Published 22 March 2016 Features
  • Making a friend of programmatic The word ‘programmatic’ can strike fear, excitement and bewilderment into the hearts of publishers. And while this automation trend is a tidal force in the digital ad space, it’s a wave that can be surfed by savvy media managers who cut through the jargon to get clear on how to automate more effectively. Published 04 March 2016 Features
  • New research reveals 50 per cent of marketers are buying mobile programmatically An IAB UK study released on January 13, 2016 reveals that 50 per cent of marketers surveyed use programmatic for buying smartphone inventory. Published 19 January 2016 Insight News
  • Over half of all mobile media buys are programmatic Over half of all brands are buying mobile inventory using programmatic media buying technologies, despite less than half (45 per cent) understanding how such technologies work, according to research by the Internet Advertising Bureau (IAB). Published 13 January 2016 Industry News
  • Condé Nast Digital boosts revenue with programmatic Condé Nast Digital, which owns Glamour and GQ, has claimed that its revenue has increased 40 per cent year on year. Published 11 January 2016 Industry News
  • Game advertising: it’s time to play There are many reasons why digital games are an ideal channel for advertising. Advertisers who take the time to understand the power of game advertising, are likely to find they can be winners in this ad game. Published 05 January 2016 Features
  • Why Bauer Media went 100 per cent programmatic By now, most publishers have gotten over their hang ups about programmatic selling and made the tech core to their revenue operations. But few have gone as far as Bauer Xcel Media, the US digital offshoot of European magazine giant Bauer Media, which has ditched its direct sales force in favor of a “100 per cent programmatic” approach. Published 10 December 2015 Industry News

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