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Haymarket Media Group agrees sale of gadget magazine Stuff to Kelsey Media

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Haymarket Media Group announces the sale of Stuff magazine to Kelsey Media. The agreement follows the sale of What Hi-Fi?, FourFourTwo, Practical Caravan and Practical Motorhome to Future earlier in May.

Haymarket Media Group CEO Kevin Costello says: “Stuff is a truly iconic brand, trusted by its tech-loving followers to entertain, educate and inspire. It’s been a big part of the Haymarket story, but our strategic focus has shifted and Stuff needs a new home where the brand can really achieve its potential. I’m delighted to have come to an agreement with Kelsey - they’re a fast-growing media business which really understands the power of specialist consumer media.

“Haymarket’s growth plan is increasingly focused around several clear investment themes. Firstly, building out our peerless position in consumer motoring media, developing a strong ecommerce offer for the millions of new and used car buyers loyal to What Car?, Autocar and Pistonheads. 

“And secondly, driving growth across our UK and international B2B portfolio - through innovative paid content, live and digital transactional models - as well as developing our client-facing content marketing agency. We’re seeing growing momentum in all these areas.”

Kelsey Media is one of the fastest-growing media businesses in the UK. Founded more than 25 years ago, the independently owned publisher has rapidly grown from a traditional print publisher into a pioneering media network that reaches millions of people every day in ways that are relevant to them. At last count, Kelsey Media’s portfolio consisted of more than 60 multi-media brands.

Kelsey Media CEO Steve Wright says: “Stuff was there at the start of the tech revolution and it’s inspired several generations of passionate tech-loving consumers since. I’m delighted that the Stuff team will be joining Kelsey and we’ll be working together to inspire the next generation of gadget fiends.”

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