B2B media intelligence and connections network Di5rupt has announced the acquisition of What’s New in Publishing (WNIP), the media website and newsletter, to help develop its industry network and expand its digital business.
According to Di5rupt the acquisition will accelerate plans to wrap a digital platform around its events and other initiatives to develop its offering and engage and provide services to its audience throughout the year. The fully integrated Di5rupt/WNIP platform is set to launch in late summer.
Di5rupt produces events Media Makers Meet (Mx3 Berlin) and the FIPP World Media Congress under license from FIPP. Di5rupt also develops industry research reports and provides various content and commercial services as an agency of FIPP. It focuses predominantly on specialist and creator-led media verticals and media-tech businesses.
“We are delighted to welcome WNIP to Di5rupt,” said Cobus Heyl, Chief Operating Officer and co-founder of Di5rupt. “This acquisition and our already-existing partnership with FIPP reflect our commitment to providing the media and media-tech industry with the best possible network, insights, services and connections. It creates a platform consisting of digital and in-person initiatives for our audience.”
John Schlaefli, Chief Commercial Officer and co-founder of Di5rupt, added: “By combining the strengths of Di5rupt and WNIP, along with the services FIPP offers its audience, we will be able to provide a comprehensive platform with multiple industry touch points throughout the year for our commercial partners to benefit from.
“At Di5rupt, we believe media creators and media-tech developers have a role to play in developing a robust future for media. We are intent on playing a constructive role in making that happen.”
Jeremy Walters, the Editor-in-Chief of WNIP, a business that offers news, interviews, and reports on the media industry, providing insights to its audience of media professionals worldwide, said: “We are excited to join forces with Di5rupt and expand our reach in the media industry. Together, we can provide even more valuable insights and services to our audience, and we look forward to working together to achieve our shared goals.”