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  • Focus on behaviour, not technology, to identify emerging trends – Future Today Institute’s Amy Webb

    The Future Today Institute recently published its 2018 report into the emerging tech trends that are likely to shape the publishing industry in 2018. Here, we speak to Amy Webb, the founder of the organisation, about the development of study, and explains how better scientific modelling undertaken today can help us to predict future technologies.

    Published 20 November 2017 Features
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    Published 20 November 2017 Features
  • How Bloomberg Media is expanding Businessweek’s global footprint

    Bloomberg Businessweek re-launched earlier this year with an ambitious objective to become the number one truly global title for business leaders in a connected world. Editor Megan Murphy was at the recent FIPP Congress in London to explain how they have gone about this.

    Published 16 November 2017 Features
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    Published 13 November 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    Published 13 November 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    Published 13 November 2017 Features
  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    Published 09 November 2017 Features
  • Futureproofing media companies against technological change

    With change occurring at such a rapid pace in digital media, adaptability can increasingly be one of the keys to publisher success. We caught up with Tushar Marwaha, partner relations associate for eZ Systems, on the sidelines of the recent FIPP World Congress in London about the steps that their publisher and industry clients are taking to futureproof themselves against further technological change.

    Published 09 November 2017 Features
  • Do publishers and platforms really need one another?

    We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

    Published 08 November 2017 Features
  • How Better Homes and Gardens achieved growth in new audiences, engagement and marketshare

    Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.

    Published 06 November 2017 Features

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