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  • Behind Time magazine covers: a Q&A with DW Pine

    Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

    Published 14 January 2019 Features
  • Rob Ristagno, founder and CEO of Sterling Woods, on the power of membership programmes

    At a time when media companies are seeking to find alternative sources of revenue to advertising, membership programmes have taken centre stage. Over the past couple of years we have seen The New York Times, The Guardian, Politico and others enjoy huge success in monetising readers in this way.

    Published 14 January 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    Published 14 January 2019 Features
  • How Beano used data and insight to give digital life to a print brand kids love

    The longest running British children's comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print magazine into a global digital platform. At the recent FIPP Insider event in London, Hayley Granston, commercial MD, Beano Studios, UK, explained how they used data and insight to reinvent the iconic British brand for today’s tech savvy kids.

    Published 10 January 2019 Features
  • How Italy’s most successful cooking website went multi-platform - all the way to print

    Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

    Published 07 January 2019 Features
  • Magazine media M&As - what happened in 2018 in review

    In this industry, change is constant. Though, over the last number of years, we've seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying. 

    Published 07 January 2019 Features
  • How UPM forestry meets global megatrends

    As one of the world’s largest suppliers of paper to the publishing industry worldwide, UPM is committed to manage forests responsibly and sustainably to address the challenges posed by global megatrends such as climate change, Timo Lehesvirta, sustainable forestry lead, Forest Global, at UPM in Finland told delegates to FIPP Insider London last week.

    Published 17 December 2018 Features
  • FIPP CEO James Hewes on what will (likely) be happening in media in 2019

    A few weeks ago, the Swedish Publishing Association (Sveriges Tidskrifter) asked FIPP CEO James Hewes about his predictions for the year ahead. Here’s what he said:

    Published 17 December 2018 Features
  • The publishing industry trends that will shape our future - James Hewes, CEO and president of FIPP

    From titles changing hands at accelerating speed as media companies race to consolidate and capture larger audiences within their focus markets, innovating to adapt to the demands of new platforms and diving into AI - these were some of the major publishing industry trends identified by by James Hewes, president and CEO of FIPP at the FIPP Insider event in London today. 

    Published 12 December 2018 Features
  • Mickey Mouse’s German 90th birthday magazine, Micky, demonstrates the power of print

    The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.

    Published 10 December 2018 Features
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