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  • How Bloomberg Media is expanding Businessweek’s global footprint

    Bloomberg Businessweek re-launched earlier this year with an ambitious objective to become the number one truly global title for business leaders in a connected world. Editor Megan Murphy was at the recent FIPP Congress in London to explain how they have gone about this.

    Published 16 November 2017 Features
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    Published 13 November 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    Published 13 November 2017 Features
  • Why content should be created specific to each platform

    Publishers’ growing urge to be platform agnostic needs to be balanced by focussed efforts to ensure content remains platform specific.

    Published 13 November 2017 Features
  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    Published 09 November 2017 Features
  • Futureproofing media companies against technological change

    With change occurring at such a rapid pace in digital media, adaptability can increasingly be one of the keys to publisher success. We caught up with Tushar Marwaha, partner relations associate for eZ Systems, on the sidelines of the recent FIPP World Congress in London about the steps that their publisher and industry clients are taking to futureproof themselves against further technological change.

    Published 09 November 2017 Features
  • Do publishers and platforms really need one another?

    We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

    Published 08 November 2017 Features
  • How Better Homes and Gardens achieved growth in new audiences, engagement and marketshare

    Over the last year, Meredith's Better Homes and Gardens, a lifestyle, home and food brand has grown its audience, engagement and share of market through a successful formula of editorial initiatives that deliver solutions to its audience needs.

    Published 06 November 2017 Features
  • Five key media tech trends from October

    Behind the consumer headlines of Facebook and fake news, the business of media continued to march on in October 2017, with a raft of new announcements and emerging trends. We’ve here taken a look at five of the key updates from the month from an industry point of view. 

    Published 06 November 2017 Features
  • Globalising your niche: Building Vogue International

    Managing a well recognised brand such as Vogue with siloed editions unique to each country worked wonders in the past but “drivers of change” forced Vogue International to not only rethink their digital content distribution but also their international organisation models.

    Published 06 November 2017 Features

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