• eSports and publishing: maintaining a competitive edge

    eSports and publishing might seem worlds apart but, as former Olympic coach and eSports psychologist Mia Stellberg explains, rapidly changing marketplaces, technological disruption and the need to maintain a competitive edge mean they have more in common than you might think.

    Published 15 July 2019 Features
  • [Video] Would you like voice with that? BBC Good Food on building its Alexa Skill

    Hannah Williams is head of digital content for BBC Good Food, an Immediate Media-owned brand with a 30 year old legacy in print and digital. Here, she talks to us about the publication’s successful first steps into the world of voice. 

    Published 10 July 2019 Features
  • Will ‘paying’ for attention pay?

    As publishers try to make sense of the ‘attention economy’, there’s a slow drift towards building revenue models around rewarding users for their attention. Not in currency, but rather in decluttering their online experience from advertising. Is this the middle ground between paywalls that lock away quality content and the mishmash of trying to broaden reach with free content?

    Published 08 July 2019 Features
  • Top trends for European publishers

    With the rapid pace of innovation and change in the world of media showing no signs of letting up, we explore the trends that industry leaders and FIPP World Media Congress speakers are seeing in the European publishing sector right now.

    Published 08 July 2019 Features
  • Hearst invests into training and education of employees with Hearst Data U

    After years of shrinking budgets for training and cuts to personal development across the  magazine and news media industries, there are signs that companies are making training and education of staff a priority again. Last month, The New York Times announced it had open-sourced its data skills course for reporters, and made it accessible to all.

    Published 01 July 2019 Features
  • Podcasts: A sound medium

    From Serial to This American Life and Ted Talks daily – podcasts have never been so popular. So, what exactly is their appeal and how might audio content evolve from here? We asked Andy Bowers, FIPP World Media Congress speaker and chief innovation officer at leading podcasting services and technology company Megaphone, to share his views.

    Published 01 July 2019 Features
  • LATAM’s challenges and opportunities

    As we gear up to explore global publishing trends at the FIPP World Media Congress, we ask Gustavo Bruno, director of circulation at Argentinian publisher Perfil and chair of the Argentinian publishing body AAER to offer some insight into the region and his own company’s strategy for success.

    Published 01 July 2019 Features
  • IBM: artificial intelligence is not about to replace the human brain

    Thomas Ross is a senior partner for IBM Global Business Services. In this fascinating video interview for FIPP, he outlines the importance of differentiating between artificial intelligence (AI) fact and fiction, and explains how the media industry is already benefitting from AI technology. 

    Published 27 June 2019 Features
  • How The Economist successfully engages younger readers

    Last year, The Economist launched an essay contest for readers aged 16-25, in attempt to engage younger readers, that was so wildly successful, they're doing it again. 

    Published 25 June 2019 Features
  • Four Meredith brands on why magazine media are focusing on social good

    Magazine media have long put energy and resources into efforts that are bigger than their brands, into socially and environmentally responsible events and campaigns. Companies are balancing making a profit with being responsible to the planet and the communities that they operate in.

    Published 24 June 2019 Features
Go to Full Site